Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. And that takes time. Flickr Photo by Doc_Brown. The Social Media People Problem.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Vidyard

APRIL 12, 2017

“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. For example, go through a copy of Information Week, and ¾ of the ads promote a unique URL that houses specific downloadable content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Ledger Bennett

JUNE 25, 2018

So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. They adopted an existing platform, the AT&T Networking Exchange blog , and key AT&T employees created customized content that was relevant to their customers’ vertical market and to specific roles within the company.

Sales Management 45

Sales Management Peer-to-peer Eloqua Top of Funnel 45

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

APRIL 12, 2017

“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

. “Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. About the MIT Sloan CIO Symposium.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

SnapApp

MAY 12, 2015

Content loading. At the awareness stage, quizzes and assessments offer a fun, low-commitment way to educate and entertain your prospect. is perfect top-of-funnel content. is pretty spot-on decision-stage content. For example, data backup and disaster recovery firm Unitrends created a “ What Kind of BDR Superhero Are You?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Vidyard

NOVEMBER 14, 2016

Storytelling isn’t just about being entertained – it’s about educating your prospects, and making sure they are not only captivated but walk away with meaningful information, and a tangible next step. It was a new frontier, and Nike quickly rose to the top of the charts by simply having video content that got people excited.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

SnapApp

APRIL 4, 2018

MQLs require more education and follow-up to be converted to an SQL. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. It did this by putting a former Eloqua employee, Jill Rowley, in the driver’s seat as the official “Social Sales Evangelist” at Oracle.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Heinz Marketing

AUGUST 3, 2020

What are some things you recommend to help be consistent in sharing content? But start engaging in content because that’s the best way to learn. Post content, engage with other people’s content, and figure out what’s actually resonating. You got to do this on a consistent basis.” Mike: For sure.

Sales Management 116

Sales Management Top of Funnel Paid Search Agency Lead Ranking 116

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content. Content Creation.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Your peers – even at brands lauded for their content approach – struggle with the same issues. I’ll bet one of your top concerns is how to prove its value to the company.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 49

Paid Content Top of Funnel B2B Marketing Content Marketing 49

Metadata

DECEMBER 15, 2020

How creative and relevant is the offer? Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system? For starters – we use Hubspot as our marketing automation platform and WordPress as our content management platform. We’ve been relying on manual exports and HATE IT.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Customer Experience Matrix

JUNE 2, 2011

Important capabilities include “adaptive” program flows, which vary depending on customer behavior; advanced Web pages and forms; automated content recommendations; and several types of asset templates. These are mostly relevant to large companies, which fits nicely with Oracle’s customer base.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

ClearVoice

JULY 20, 2020

Because marketing typically involves a multitude of different skills — content writing, design, web and technical knowledge, data and analytics, marketing automation, and so on — many freelancers can “pitch” their services to brands. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua). Solid structure.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

PathFactory

SEPTEMBER 12, 2018

Glassdoor improved their buyer’s experience by activating all the content in their nurture programs to give prospects the power to guide themselves through their journey. The secret to a healthier funnel is improve lead quality and the key to that is to create more relevant, engaging conversations. Easy to access. On the right topics.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. This way, you’ll be able to find a relevant video to launch on each video channel. Here are some of the best places to let your video content live. Contents 1.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. This way, you’ll be able to find a relevant video to launch on each video channel. Here are some of the best places to let your video content live.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” The whole concept of context versus content, right? Marketing is content; sales is context. The middle?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

ANNUITAS

JULY 17, 2012

Today’s buyer wants to self-educate and is not interested in engaging with sales until he has a clear understanding of the problem(s) and how to solve them. To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

Today’s buyer wants to self-educate and is not interested in engaging with sales until he has a clear understanding of the problem(s) and how to solve them. To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Still think your company is too boring to create compelling content ? Blogs and Written Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Use the vast amount of data from your CRM and MAP and offer unique content to targeted segments that allows you to address their specific needs or demands. Provide Value, Selflessly.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Use the vast amount of data from your CRM and MAP to offer unique content to targeted segments. Such as: What content topic or format do your leads prefer? Provide Value, Selflessly.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Heinz Marketing

FEBRUARY 11, 2019

How they created good relevant, creditable content. And so the appointments then are more of a deep dive, where we’re really giving our gold, and educating the client on the ways that they capitalize their business. It really is an educational one. And I want to get to some of your content in a minute.

Sales Management 56

Sales Management Top of Funnel Lead Ranking Small Business Marketing 56