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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms.

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4 Content Writing Trends of 2018

Rev

No matter what your business is, whether you’re running a brick-and-mortar store selling dresses to sorority girls or an ecommerce store selling cryptocurrency -related products, one of the most important things you have to think about the strength of your content. 2 Make your content interesting–and not about you.

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Building a Business Around Your Website: Going Live & Measuring Success

Adobe Experience Cloud Blog

The power is that you can learn quickly, sometimes within just a few minutes when testing a new campaign or SKU in your eCommerce store. I use Google Forms to collect UAT Feedback and a Google Sheet to organize the feedback by issue type: functional, formatting, content. I create regression tests in Google Sheets.

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B2B email marketing: A concise guide to boost your marketing efforts

Scoop.it

Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. With the help of automation tools such as Drip, Convertkit, and SendinBlue, you can create customized email workflows and send relevant emails according to the subscriber’s actions. Content curation tools. B2B ecommerce tools.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

Questions around data privacy have particular relevance for marketers and advertisers, who rely on data to improve their targeting capabilities. Engaging with Relevant Content. Digital analytics and web traffic tools like Google Analytics and Matomo place pixels on a website. Data Targeting. Transparency=Trust.

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6 integrations to get more from your social media management platform

Sprout Social

We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365. Sprout integrations: Google My Business, Facebook Reviews, TripAdvisor, Glassdoor, Yelp (coming soon).

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The Novel Approaches to Email Hyper Personalization

Scoop.it

The first step to send out hyper-personalized emails is to collect all the relevant information from the subscribers. Website analytics tools like Google Analytics and Hotjar can give you a detailed insight into how the users are engaging with your content. Dynamic content in emails. Predictive analytics.