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15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. trillion in 2021 to $3 trillion by 2027.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Let’s jump to the nitty-gritty. Image Source 6. Want to learn more about AI in sales?

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Required Reading from the 10 Most Influential CRM Blogs for B2Bs

BenchmarkONE

Aimed at small-business owners with drive and determination, this blog’s posts cover topics from HR and content creation to marketing and technology. Required Reading: Taking the Next Step in Digital Healthcare Transformation Think You Know Everything About eCommerce Growth? Hubspot Sales and Marketing Blog. Think Again.

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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Main Triggers: Page Views or Content Offer Downloads. Create a workflow for each of the industry-related topics you create content about. there's more.

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4 Simple Lead Form Optimization Tips

FunnelEnvy

Lead forms are the “tip of the spear” for a conversion campaign. Here are a few suggestions from HubSpot , with additional insights about each point: Remove extra navigation on the page with your form. A common example in the ecommerce world is a customer information form that includes payment and shipping information.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

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How to Create Video Landing Pages That Convert

Vidyard

Contents 1. How to Embed Video to a HubSpot Page 3.3.3 How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 What you’re trying to achieve with your page will play an important role in your video landing page design and the content you include. What is a Video Landing Page?