Marketing Interactions

MAY 21, 2018

As our ability to collect data grows, so do the different ways we can measure content performance. It’s hard to inform anything about your content marketing strategy with such low results. Yet, we seem content to continue to send email campaigns with mediocre performance. Did they dwell long enough to actually read it?

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

SmartBug Media

APRIL 12, 2021

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Why Measure Content Marketing ROI? Which Content Marketing Metrics Should I Track?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Optimize Content to Obtain Google Featured Snippets. Update Old Content.

SEO 87

SEO Tips SERP Content 87

seo.co

FEBRUARY 6, 2021

While AI for mass production of automated content through the use of open source GPT-3 technology is getting better, its use case is still in short form content. Both are great, but they currently lack the ability to provide quality content flow in anything over about 400 characters. Their content is unique.

Link Building 97

Link Building Automation SEO Marketing AI 97

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Known as dwell time, this is an important Google ranking factor, according to Backlinko.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Brightedge

OCTOBER 27, 2021

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. Include FAQ content or easy links to it. So, how does a consumer find their way to a product page?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Hubspot

APRIL 26, 2017

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Delivering a large amount of information is a challenge for content creators.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Outbrain

OCTOBER 4, 2021

But with fewer opportunities for mass in-person viewing, consumers are increasingly satisfying their hunger for sports through streaming channels and other online content. Starting in June, there have been 116B sports recommendations globally, and sports content makes up 17% of all page views (PVs) on Outbrain.

Lead Scoring 29

Lead Scoring Lead Ranking Dwell CTR 29

Atomic Reach

MARCH 11, 2019

How do you measure your content marketing efforts? One of the biggest challenges in content marketing is measuring the effectiveness of your content marketing. Some questions you might have asked yourself might include the following: Is our content marketing working and helping us achieve our objectives? Conversion.

Top of Funnel 40

Top of Funnel Dwell Opt-out Content 40

Sprout Social

MARCH 16, 2022

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. Fast reporting helps you understand what content impacts your business and strategy, and how. Video engagement metrics you need to improve content performance.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Hubspot

MARCH 30, 2021

After that, people will need to follow you which limits the type of engagement they can have with your content. Do you have enough content going up on both to round out your presence? Instead of creating a page for one segment of your audience, you can just post tailored content to be shown only to them. Image Source.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Sprout Social

JUNE 23, 2020

Arguably the most obvious sign that something’s up is if your account is publishing posts that you didn’t write yourself. If your account seemingly goes rogue and begins publishing content you weren’t responsible for, there’s a non-zero chance you’ve had your Twitter account hacked.

Twitter 145

Twitter Dwell Lock-In Privacy 145

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. It’s a lens through which to create content.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. These days content marketing makes up a large part of that 60 percent. The good news?

Top of Funnel 74

Top of Funnel ROI Planning Content Marketing 74

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Hubspot

JANUARY 24, 2018

Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. From the video content we watch at work, to online streaming services and beyond, video is a central part of how we live.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Marketing Insider Group

OCTOBER 8, 2014

First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. Second, content marketing is emerging as the counter weight to advertising that we hate. Content Marketing. Can brands create stories people love? Programmatic.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Parse.ly

AUGUST 8, 2019

There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? The argument for “why content?” In media, content is your bread and butter; without it, the organization wouldn’t survive. Elsewhere, content is still perceived as an overhead cost of marketing. The results?

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

B2B Memes

OCTOBER 12, 2010

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? If, on the other hand you think, like Schaeffer’s opponent, Mitch Joel, that blogs imply a certain attitude and voice , you’ll have a more restrictive view of appropriate blog content.

Dwell 100

Dwell Blogger Transparency Social Media 100

Contently

NOVEMBER 29, 2016

Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” Since 2013, the incident has served as an interesting learning experience for content marketers. There needs to be some emotion for the content to resonate.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Brand Identity Branding 60

Buffer

JULY 29, 2019

I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. Take them for a spin, and let me know which ones are most beneficial for you and your content! Google’s Content Quality Score.

Social Media 72

Social Media Social Marketing Media Dwell 72

Tomorrow People

SEPTEMBER 13, 2012

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. Chrysler commissions hapless marketing agency. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Convert

APRIL 19, 2021

But you fight it out based on how well you get the intention behind the queries of your traffic and serve content to satisfy that. Google calculates the Ad Rank of your submitted ad by multiplying the Quality Score with your maximum Cost Per Click bid. And then your Quality Score further reduces what you pay for each click.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Publisher Co-Ops. Publisher Co-Ops. Each publisher or website also asks for consent from their visitors on their first touch. .

Intent Data 22

Intent Data Intent Bombora Dwell 22

Outbrain

JULY 8, 2018

According to Adobe research , 78% of travelers say that informative content provided by travel brands influences their purchase decision, while 46% said that travel ads have the same effect. Native advertising platforms offer an effective way to promote your travel business of any size on the world’s best publisher sites.

Paid Search Agency 46

Paid Search Agency Ads Mobile Advertising Brand Identity 46

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Publisher Co-Ops. Each publisher or website also asks for consent from their visitors on their first touch. . Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Vidyard

OCTOBER 8, 2020

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Contents 1. The biggest benefit here is that you have full control over your content and do not have to worry about a third-party organization’s terms of service. It’s a win for visitors and page owners alike.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Moz

APRIL 9, 2020

They are also publishing how-to videos for simple home plumbing and offering advice regarding sanitary products. They are hosting roundtables, publishing lists of tech vendors appropriate to the industry, and highlighting government and philanthropic news. If such a blog is already in place, see if your business can contribute content.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

KEO Marketing

APRIL 28, 2017

By giving you their email address, the prospects have stated that they want a closer relationship than just reading your online content. Regular updates and useful content sent to the list subscribers builds trust and ultimately moves them to further stages in the sales funnel. Great, educational content. Content Marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Hubspot

MAY 18, 2015

Then, during an internal project in which we analyzed the effect of publishing volume to traffic, it hit me: We concentrated our analysis on the immediate traffic a blog post enjoys. I’ve never been quite able reconcile the disconnect between the positive impact of blogging and the number of ship-jumpers.

Blogger 28

Blogger Video Marketing Dwell RSS 28

Sword and the Script | B2B

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you. When asked “Why?”

B2B 86

B2B PR Dwell Trust Marketing 86

B2B Marketing Insights - WE

JULY 31, 2018

These next steps are: discovery, site architecture / journey, web style guide, content, site design, site development, QA and testing & deployment. Up next in the web design process is content, or the stuff that actually fills up your web pages. It’s important to note that not all content is created equal. Site Design.

Design 66

Design Process Paid Search Agency Budget Programs 66

Optinmonster

JANUARY 4, 2024

SEO means optimizing your content so it shows up more often in search results. And when you miss something with SEO, your content might as well be invisible. ? ” In addition to optimizing for medium tail keywords, RankBrain looks at: Dwell Time: how long a visitor stays on your site (over 3 minutes is a good dwell time).

Traffic 105

Traffic SEO Tips Dwell 105

Hubspot

DECEMBER 15, 2015

Even though the digital publishing industry is in flux, there’s one truth that remains steady: email is and will continue to be an important part of any future monetization plan. For reference, take a look at HubSpot’s recent Digital Publishing Benchmarks Report. The best step to take here is to stop dwelling over your list’s size.

Newsletter 28

Newsletter Optimization Top of Funnel Digital Marketing Funnels 28

Vidyard

OCTOBER 8, 2020

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Contents 1. The biggest benefit here is that you have full control over your content and do not have to worry about a third-party organization’s terms of service. It’s a win for visitors and page owners alike.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65