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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

With a primary focus on ad serving and revenue optimisation, Google Ad Manager provides publishers with a platform to manage their ad inventory. Overview of Google Ads Manager Large publishers can use Google Ads Manager as their ad management platform. However, their functionality and areas of use differ.

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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1 Programmatic Advertising Today.

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Image from The Drum.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients. Software has been a central part of that transition, perhaps more so at The Washington Post than at any other news company—even digital-first publishers like Vox Media and BuzzFeed. Towards a SaaS model.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display. True Social Metrics.

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

We all know those moments when we stumble upon what looks like a golden piece of content. They keep you from getting to the content you want to see. And while that might sound great for many, what does it mean for content creators who rely on ad revenue? And just as you’re about to dive in -- an ad appears. They’re intrusive.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue. The traditional approach, on the other hand, involves negotiations and relationship building with publishers.

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