The New Boundaries of Targeting for B2B Marketing
Digital B2B Marketing
JULY 24, 2012
The investments you have made in building your marketing database, creating content, and developing a nurture program carefully mapped to the buyer’s journey does nothing if your communication doesn’t get through. When DoubleClick purchased Abacus in 1999 and planned to link online and offline identities, there was an uproar.
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