Biznology

MAY 11, 2016

The more relevant sites endorse your pages, recommending you to their audience, the better your marketing does as a whole. Without links, the internet would be unnavigable; people use links (whether it be in search, social, or from domain to domain) to traverse the web and find the information and pages they’re looking for.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The key is to create relevant links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 80% of people click on a website that is on the natural or organic side of the search engine page (source: Search Engine Watch ). Search bot don’t buy your product, people do.

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

JULY 22, 2013

The way that Authorship works is by connecting your content on the web to your G+ profile. This is done through a rel=author tag in your content and a “Contributor to” list on your G+ profile. A few different factors come into play when Google is determining what is valuable and quality content.

Google 80

Google Tools CAN-SPAM Eye-Tracking 80

Biznology

APRIL 21, 2015

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Google is about to dramatically change how search works on your phone.

Google 80

Google PageRank Mobile Marketing Search Marketing 80

Biznology

SEPTEMBER 7, 2012

ORM goes beyond SEO to control the entire contents of the first page or two of Web results for a given search. Internet reputation management is also the only known antidote to Iocane powder.

Keywords 80

Keywords Google SEO Optimization 80

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. Some like to organize content by content type because that’s the way they’ve always done it.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

JUNE 22, 2012

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. If you’ve been active in SEO, content marketing, and social media for awhile it’s likely that there are thousands of inbound links. If not, try looking for the information of the domain registrant.

Link Building 80

Link Building SEO Domain Keywords 80

Biznology

JUNE 20, 2013

The site in question has a 72 Domain Authority as well as a PageRank of 6 as I write this and it’s very relevant to the client, so it would be a great place for the link. I make sure to circle authoritative webmasters on Google Plus and will share their content on Google Plus and Twitter.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Biznology

JANUARY 13, 2015

I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The named owner of the company is a lawyer but is passionate about Search Engine Marketing.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

MARCH 25, 2013

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business.

De-duplication 80

De-duplication Optimization SEO Paid Search Agency 80

Biznology

AUGUST 15, 2014

Once you have amassed a sufficient number of potential link opportunities, it becomes time to start vetting those link prospects until you are left with only the best and most relevant sites. The key aspects to consider during the smell test are as follows: Relevance. These various layers of relevance include: Domain to domain.

Link Building 80

Link Building Ad Building Domain Marketing Prospects 80

Biznology

AUGUST 7, 2012

While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Piping Hot Search, Straight out of the Oven. Google requires courtship and courtly behavior. Yes, that bad!

Google 80

Google Adsense Social Networks Domain 80

Biznology

OCTOBER 18, 2011

and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Just honest reaching out with relevant material. No sleight-of-hand. Just the way God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

MAY 20, 2014

It can actually deliver on the promises of both hypertext and the world wide web , which is the ability for content to be more than self-referential. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at. Every content-marketer knows when traffic is best.

Paid Content 80

Paid Content Planning Work Management Social Media 80

Biznology

JULY 31, 2012

While 20% of my practice at my last agency included ORM, 100% of my world at Reputation.com is focused on defending the reputations of individuals and businesses from the mad proliferation of online databases rife with intimate personal details and search engines chock full of the spore of what trolls and haters have left behind.

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Biznology

DECEMBER 17, 2013

Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob. And not just technology, usability, interfaces, accessibility, or interface, but also content. Now, it’s content marketing, digital PR, social media marketing, etc. Nobody says that anymore. Your site’s insecure.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80