those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) and reward pages with a more “natural” profile (relevant and high-quality links, fresh content, social signals, natural and well written content). WPO is about maximizing your brand’s visibility when people are searching for what you have to offer—no matter where they are searching. Avoid duplicate content. WPO Tactics for Panda and Penguin. MORE >>

Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). MORE >>

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Coding used in coordination with the link (IE, making sure rel=nofollow or JavaScript will not be used, impacting a search engines’ ability to crawl and understand the link). MORE >>

Tired of getting 400 million search results researching the search engines? Wearied by the non-expert garbage content showing up on page one? Using combinations of Operators and Google Special Syntaxes can help you locate the credible sources and better focus your B2B marketing search experience. Using special syntax you can tell Google that you want to restrict your searches to certain elements or characteristics of Web pages. Try some of these search tips. You’ll be amazed at how many different ways Google can improve your Internet searching. MORE >>

Add your phone number to the top of your home page so that people don’t have to search for it when using a smart phone or e-tablet device. Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ). This tells the search engines it’s important. What text content is missing that you should have? MORE >>