You’re doing a terrible job with search and social
JANUARY 13, 2015
My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. He has been building is content empire for maybe over a decade. And why?
12 myths vs. reality on Search Engine Optimization (SEO)
MARCH 25, 2013
Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. also)–and is growing too.
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.
A Brief History of Search & SEO
OCTOBER 26, 2016
But First, a Look Back at Search Engines. Several decades later, in 1990, McGill University student Alan Emtage created Archie, which some say was the very first search engine -- though that remains up for debate, according to research from Bill Slawski, president and founder of SEO by the Sea. 1994: Alta Vista, Infoseek, Lycos, and Yahoo search engines all come to fruition.
Three Types of Relevant Internal Links to Boost SEO
SEPTEMBER 6, 2012
If you have a strong domain authority for your site, your internal links might be low-hanging fruit for your link-building efforts post Penguin. This is what I said: Relevance : Before you rush off and create links from every page in your domain to every other page in your domain, a loud note of caution. The key is to create relevant links. Stepping-stone links.
How Social Media Affects Content Relevance in Search
SEPTEMBER 12, 2011
Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change. Bing, Google, and an increasing swath of nimble little search engines like Blekko and DuckDuckGo are incorporating social data into their results. This is potentially great news for new businesses trying to achieve visibility in search. Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s. News & Notes
Search Ranking Factors: 2015 and Beyond
OCTOBER 2, 2015
How do search engines rank web pages ? And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! Where do you even begin to determine which organic search ranking factors might be important to your results? It’s here: Moz Search Ranking Factors. Here’s a good start: industry surveys.
How to Syndicate Content Without Getting Dinged in Search
DECEMBER 16, 2014
So you hire someone whose primary job is to focus on content. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. We syndicate some of our content to reach the widest audience. Google loathes duplicate content. I can’t say that I blame them, either. It’s easy to do, really.
Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
MARCH 5, 2015
And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly. bounce rates) impact search rankings.
Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
FEBRUARY 25, 2016
Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. In response to this change, marketers are asking: Does it impact organic search -- and if so, how? The ads that appear below search organic results will stay put, and aren’t affected by the change.
How to Create Irresistibly Shareable Content
JULY 2, 2015
Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.
How to Tame Panda and Penguin with WPO
APRIL 17, 2013
those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) and reward pages with a more “natural” profile (relevant and high-quality links, fresh content, social signals, natural and well written content). Guest blogging.
Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Influencer Marketing And How To Amplify Your Content
B2B Marketing Insider
OCTOBER 26, 2015
With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Influencers who can help amplify your content play an important role in the success of your content marketing efforts. Content Marketing
8 Common Ways Most Content Marketers Fail
It's All About Revenue
MAY 9, 2016
Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. For years, we’ve all been focused on creation, distribution, and insights into what we’re doing, but without giving the content experience its fair share of the attention, our campaigns and tactics end up missing that extra oomph to bring us from good to outstanding marketers.
How Organizations are Leveraging Content Across the Buyer Journey
It's All About Revenue
FEBRUARY 22, 2016
When you hear the word “content” in a business context, you probably automatically associate it with “marketing” As a tactic, content marketing has been around for hundreds of years, while the term “content marketing” has only surged into popularity (and regular marketing lexicon) in the past 6-7 years. Content MarketingAnd doing.
5 SEO Best Practices for Content Development
MARCH 2, 2016
If you create great content but no one sees it, does it provide any value for your business? We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. How SEO Can Keep Promoting Your Content Long After You Do. Most likely not.
How to Search an Entire Website in Google With Site:Search [Quick Tip]
MARCH 23, 2013
Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Enter the Google site:search. How to Conduct a Site:Search in Google. Search for data.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. For every content marketer worrying about engagement stats, there are options, many of which are free. Google Analytics.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
What Search Engines Are Looking For? 1) High Authority Domains. If you are trying to maintain a healthy reputation in the marketplace and on the Internet, you need to focus on leveraging high authority domains that are already built. You cannot change how long your domain has been in existence, but you can impact the strength of domains that your website is linked to.
8 Steps To A More Effective B2B Content Marketing Program
JANUARY 22, 2015
You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.
Get the Biggest SEO Bang for Your Content Marketing Buck
B2B Marketing Insider
MARCH 16, 2015
One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. Duplicate content myth.
50% of Content Gets 8 Shares Or Less: Why Content Fails And How To Fix It
NOVEMBER 10, 2015
What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.” ” The logical consequence of supply continually outstripping demand is that on average content articles will get less engagement. This Why is Content Failing?
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. It provides specific long tail keywords relevant to your audience.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image.
5 Smart Reasons to Create Content Outside Your Niche
AUGUST 10, 2016
Smart Reasons to Create Content Outside Your Niche. 1) You can reach much bigger audiences. smart content promotion strategy changed all that. Bottom line: What you lose in topical relevancy you'll make up for in volume. 2) You can start biasing future customers. You need to think about the tone and style of your content. How To Get Started With Off-Topic Content.
11 reasons SEO is a science; 14 reasons it’s an art
JANUARY 27, 2014
If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. 80% of people click on a website that is on the natural or organic side of the search engine page (source: Search Engine Watch ). Search bot don’t buy your product, people do.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
This is also just one of hundreds of changes Google made in the past year when you take into account search updates, product announcements, and organizational changes. In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. Google’s Complete Search Quality Rater’s Guidelines.
Why links should be a KPI within your digital marketing
MAY 11, 2016
The more relevant sites endorse your pages, recommending you to their audience, the better your marketing does as a whole. Without links, the internet would be unnavigable; people use links (whether it be in search, social, or from domain to domain) to traverse the web and find the information and pages they’re looking for. Branding. puzzle. Relationship Building. Recap.
VIDEO: SEO and Domain Names for Startups
OCTOBER 16, 2012
Search Engine Land Editor Danny Sullivan clears up some misconceptions about SEO and domain names in this video from Entrepreneur.com. In short, SEO-friendly domain names are far less important than having keyword relevant content. View Original Article
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.
What It Takes to Optimize Your Brand’s Organic Search Visibility
JANUARY 13, 2015
It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. What exactly does it take these days to optimize your brand for organic search? Duplicate Content. Page Speed.
5 Content Marketing Faux-Pas that are Killing Your Business
OCTOBER 2, 2015
It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed. From ad placement fails to grammar and spelling errors, an ineffective content strategy can kill your business in more than one way, often by damaging the flow of traffic to your website as well as sales conversions.
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? . Organic Search. Social Media.
5 Key Steps to Consider When Guest Blogging
MAY 17, 2016
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Do you see a strong domain that fits your target audience under a competitor’s column?
5 Google+ Tricks to Dominate Google Search Results
JANUARY 24, 2012
There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google's organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.
Winning an online reputation “land war in Asia”
SEPTEMBER 7, 2012
While I concur with Vizzini , the Sicilian from the movie The Princess Bride , that one should “ never get involved in a land war in Asia ,” sometimes there’s no escape — and taking on Google’s search index , algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most Why fatal?
Paid Search & The Truven 15 Top Health Systems
JULY 24, 2014
As one would expect, the larger health systems tend to invest more of their marketing budget in search-engine marketing vs. the medium and smaller ones that have less marketing budget. Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only).
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” In Search of SEO?