Marketing Insider Group

DECEMBER 7, 2020

Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management.

Top of Funnel 281

Top of Funnel Work Management Analysis Marketing Management 281

Vidyard

JANUARY 17, 2017

Easy, instant data where it’s most relevant. If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. When it comes to social tools, it’s hard to beat Hootsuite.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

JANUARY 17, 2017

Easy, instant data where it’s most relevant. If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. When it comes to social tools, it’s hard to beat Hootsuite.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Hubspot

AUGUST 8, 2012

There are three “Be’s” to consider that will help you deliver a superior digital customer experience: 1) Being relevant, 2) Being consistent, and 3) Being iterative. Relevancy is the backbone of any successful company. Let's learn more, shall we? How Marketers Can "Be" Their Customers. And here's how to do it.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Rev

NOVEMBER 20, 2018

Google delivers relevant searches and relevant ads. Facebook provides relevant ads and a more relevant experience for users. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Kapost

JANUARY 6, 2017

A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” ICPs not only help lead routing and scoring — but they give you clues as to where to create content. I would proportionally invest in content for these six industries. A company has a domain, e.g. “company.com”.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Rev

NOVEMBER 20, 2018

Google delivers relevant searches and relevant ads. Facebook provides relevant ads and a more relevant experience for users. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68