The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers
Marketing Insider Group
APRIL 17, 2023
Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Even when I have domain experience, I still want to verify with experts, get their unique insights , and dig into nuances I may have missed. Show how the content will enhance his or her brand. Count me in that group.
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