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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated? How is it measured?

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. You’d surely appreciate any shortcuts you can find.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Content tailored for B2B audiences. Crafting content that speaks the language of businesses is pivotal in B2B SEO.

SEO 243
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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. Now we can discuss our five top tips to help you choose a winning domain name.

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies. You can get essential details about search activity, your search engine optimization performance, and how your competitors are doing.