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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Forrester’s New B2B Buyer. Google Quality Ratings Guideline (Version 5.0).

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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. 1 reason people come to your website (source: Forrester ). 80% of people click on a website that is on the natural or organic side of the search engine page (source: Search Engine Watch ).

SEO 80
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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top. Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! 40+ SEO Tools of the Trade by Search Engine Watch.

Keywords 100
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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 70% of B2B search queries are made on smartphones. It also ensures that the search engines can accurately crawl and index different pages on the site.

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Measuring Customer Experience for B2B Marketers

Oktopost

Are you enticing customers with creative, content-filled posts and offering explainer videos? It’s worthwhile to pick and choose the most relevant stakeholder within your client’s organization and solicit their feedback. Target keywords, domain authority, and SERPs all reflect a successful SEO strategy.

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How to Improve Your Content Marketing Results

Marketing Insider Group

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?