Vidyard

JULY 21, 2014

The Series A financing positions Vidyard for continued hyper growth as they fuel the demand from marketers for powerful, actionable data for their video content. Their deep domain expertise and applied innovation is what attracted OMERS Ventures to make this investment,” said Derek Smyth, Managing Director of OMERS Ventures.

Marketing Automation Services 50

Marketing Automation Services Eloqua Domain Class 50

Vidyard

JULY 21, 2014

The Series A financing positions Vidyard for continued hyper growth as they fuel the demand from marketers for powerful, actionable data for their video content. Their deep domain expertise and applied innovation is what attracted OMERS Ventures to make this investment,” said Derek Smyth, Managing Director of OMERS Ventures.

Marketing Automation Services 50

Marketing Automation Services Eloqua Domain Class 50

Bound360

AUGUST 9, 2017

Some of the first segments that most marketers define in the Get Smart Content platform are based on. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. – account-based marketing lists containing key accounts and contacts.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

Some of the first segments that most marketers define in the Get Smart Content platform are based on. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. – account-based marketing lists containing key accounts and contacts.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”. Are you leveraging intent data?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Leadspace

JANUARY 4, 2017

Real-time content/offer management. Once they do, they’ll be able to measure the impact, optimize it, and shift spend to the content, channels, and influencers they must figure out. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. We’ve got our predictive analytics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Gated content . The goal is to get the user to consume more content and build an interest/trust with the brand. Pro tip – stay away from purchasing lists. Compelling subject lines.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

thePoint

MAY 25, 2018

The inventory likely confirmed one key thing for you: marketing requires knowledge and skills across a vast domain. Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Besides searching domains, you can search social profiles, send emails and bulk verify emails.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

B2B Marketing Directions

APRIL 7, 2019

Adoption - Eighty percent of the survey respondents said they already have a marketing automation solution in place, and those respondents indicated they were using at least one of these marketing automation solutions - HubSpot, Marketo, Eloqua, Pardot, SharpSpring, or Act-On. Image Source: Rick B via Flickr (Public Domain)

Marketing Automation Services 58

Marketing Automation Services Marketing Automation Automation Marketing Management 58

Outgrow

MARCH 5, 2020

Only recently, the content experience platform Uberflip has acquired SnapApp. They believe that it is one step forward in improving the company’s personalized content recommendations. Where do they go for their interactive content needs? When it comes to interactive content, we’ve got to begin with Outgrow. Survey Monkey.

Outgrow 52

Outgrow Marketing Automation Services Top of Funnel Customer Surveys 52

Leadspace

NOVEMBER 10, 2016

If you’re in B2B sales or marketing, you have no doubt been pummeled with content about account-based marketing (ABM) and artificial intelligence (AI) over the past year — if not more. Major CRM and marketing automation systems like Salesforce, Marketo, Eloqua and Hubspot are all AI-friendly.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Share content that your prospect has liked or shared online. Everyone knows they should be creating content. Because their competitors are putting out content. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. You’ll learn how these technologies can make physical spaces and products come to life.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

LeadSquared

DECEMBER 15, 2014

You can take a look at this webinar content on B2B Email Marketing to understand how email marketing can help your business. What should be in the email content to get a quick response and how long should it be? Long and short won’t matter as much as the content of the email. Only text content is available for those emails.

Click Rate 52

Click Rate Open Rate FAQ Webinar Metrics 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62