Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

SEO 331

SEO SME Lead Ranking Content Marketing 331

KoMarketing Associates

OCTOBER 13, 2021

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. Additionally, most respondents (29%) also said that at least 50% of their customers now expect personalized content marketing from them. Navigating Marketing Content with Defined Strategies.

Demand 234

Demand Content Marketing & Strategy Statistics 234

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Efficiency 136

Efficiency Design SME Budget Programs 136

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

ClearVoice

JANUARY 3, 2024

What is a content calendar? A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Why is a content calendar important? Research examples of content calendars.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

ClearVoice

APRIL 5, 2024

What is a Content Audit? A content audit is a look at what content you currently have published, how it’s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. Why Are Content Audits so Important? Which content is the most popular and most read among my audience?

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. So much so that they link to it in their own content.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Search Engine Journal

AUGUST 9, 2022

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. The post Google: Avoid Duplicate Content In Business Profile Posts appeared first on Search Engine Journal.

Profiling 135

Profiling Google Business Content 135

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Hubspot

MAY 24, 2019

Does this content marketing formula sound (very) familiar? Create content. Publish content on my company's website or blog. In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Click on the document icon, highlighted here: 2. And that's it!

Linkedin 75

Linkedin Case Study Case Studies Distribution 75

Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. Convey a consistent message across your website and content marketing. A visual element: Visual content can help you capture interest and communicate faster. Before publishing it anywhere, ask the following questions to ensure it’s straightforward, truthful, and compelling.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Hubspot

APRIL 25, 2017

You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Writing on the Web

MAY 1, 2013

It is the most popular document sharing site available, with over 50,000 uploads each day. This is key for those of us that use content marketing online to get found, get known and get clients. The high online activity makes Scribd ideal for content marketing purposes. Document sharing available via direct link or embed.

Stats 100

Stats Social Media Link Building Network Marketing 100

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Quick Takeaways.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 232

Content Marketing Brand Identity Branding Work Management 232

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Biznology

MAY 17, 2021

That means examining how well aligned your content is with your audience’s interests and with where they are in their buying process. Any content with a message that is at odds with your goals should be adjusted or retired. Promotion Are you getting the word out about your content?

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Launch Marketing

MAY 8, 2019

Like most B2B organizations, you probably have developed a content marketing strategy (if not, time to play catch up). Without a strategic blueprint that clearly spells out how you plan to use and develop marketing content, which building blocks you already have in place and where your gaps are, you might be sabotaging your future success.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

ClearVoice

FEBRUARY 2, 2024

The success of that execution depends on how well your content operations support your content strategy. Content operations and content strategy are intrinsically tied together. What is Content Strategy? At its core, a content strategy is your master blueprint. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Every brand produces content in some form or fashion. But there’s a difference between creating content and having a content strategy. Content marketing isn’t stagnant.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Animalz blog

APRIL 18, 2023

Creating content briefs. Repurposing content from one format to another. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. When faced with a technology that could reduce the marginal cost of content creation to almost zero (a webspammer’s dream), Google made the decision to deter its use.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). million blog posts will likely publish every day. Would you ask a toddler to throw a javelin? In 2024, 7.5

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Writing is a creative pursuit, but scaling content is a science.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Work Management Ad Frequency Marketing Management 82

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Your Treatment Plan.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly marketing content. technical documents. Content highlights from Parse.ly Top-performing Parse.ly Top-performing Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

DivvyHQ

JULY 11, 2022

Do you have a social media content strategy? Most companies would answer "yes" to that question, but is it documented somewhere? And has it been updated since the pandemic? Spoiler alert: things have changed. The latest data is telling us that we may need to rethink what, where, and how we're doing things on social.

Social Media 119

Social Media Media Marketing & Strategy Content 119

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. “You YouTube or Vimeo) does not count.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. We quickly realized we needed to ramp up content.”

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

DivvyHQ

SEPTEMBER 3, 2020

Content marketing has proven its ability to drive traffic and attract buyers. Publishing content with no strategic roadmap is a waste of time and effort. Here are 7 steps to follow to ensure your digital content strategy is solid (and documented). But not on its own.

Marketing & Strategy 106

Marketing & Strategy Content Traffic Marketing Strategy 106

Contently

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail. Why accuracy in content marketing is important.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191