Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Convince & Convert

FEBRUARY 21, 2024

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. We know this from observation and a few useful stats.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. But while this may seem sudden, it’s actually been a long time coming.

Media 99

Media Brand Identity Branding Storytelling 99

Hubspot

APRIL 25, 2017

You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium Content Defined. Uses of Premium Content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. Instructional/Educational. Read more: What to include in your content calendar.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

ClearVoice

JANUARY 17, 2019

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Source: Demand Metric).

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. So how do we create a great content marketing strategy in regulated industries?

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

ClearVoice

SEPTEMBER 14, 2021

Successful content writing for brand marketing requires two key factors that can sometimes conflict with each other: First, the content must be easily read, in the way that people have always read text content on the web (i.e., How do you hit both of those goals in the same piece of content? It’s all about the reader.

Content 119

Content Paid Search Agency Keywords Case Studies 119

KoMarketing Associates

NOVEMBER 1, 2018

To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. Before you can expand your nurturing efforts, you need to be sure you really know your audience—and that takes research and conversation. What are their wants and needs?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

SmartBug Media

AUGUST 27, 2021

From short emails to long-form guides, content is foundational in nearly every marketing tactic. No doubt about it, creating content that captures leads and retains students—a diverse and always-changing target audience—is a challenge. Read on for a fail-proof, repeatable content development strategy for higher education.

Leads 78

Leads Lead Marketing Qualified Leads Inbound Marketing 78

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. Provide Journeys of Self-Education. So how can you accommodate this need?

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. Conduct a website content audit.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

TrustRadius Marketing

MARCH 11, 2022

As technology has rooted its way into our day-to-day existence, education has been changed. With information at the tips of our fingers, learning is now boundless. Improving education is a huge issue for our society. Technology can also extend education in another way. How Has Technology Improved Education?

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Marketing Insider Group

DECEMBER 14, 2021

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. How can you enable your team to create consistent , valuable, and unique content? We do this all day, every day!

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The trick here is to only include information that’s actually important to know.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Marketing Insider Group

APRIL 22, 2021

Sumo is a free tool for capturing email addresses and collecting lead information. Use the data to create personalized website experiences and reach your leads with more effective content. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness. AnswerThePublic. Optimizely.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. In most cases, a solid and documented content strategy was not even requested nor was it ever put in place.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Optinmonster

APRIL 12, 2024

Because we understand just how valuable case studies are in educating customers and increasing conversions. Since case studies are built on the premise of researched conclusions, your decision to publish these documents helps position your brand as an authoritative figure in your industry. Think of a case study as research.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. And that’s being charitable. Meticulously validate AI-derived findings.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Heinz Marketing

JANUARY 19, 2024

Research tools that fit within the current stack (or could replace other tools) and be approved by IT. Is something being done with the information being collected? What could it look like to gather this information in a different way? Could this tool be used as a storage of information and hub for communication?

Tools 95

Tools Work Management Planning Ideal Customer Profiles 95

Heinz Marketing

JUNE 30, 2020

What is content marketing? Content marketing is the lifeblood of your entire organization. In fact, content marketing isn’t really any one thing at all. It’s best to think about content marketing as an entire process of identifying, creating, and delivering relevant content to the people in your customer journey.

Top of Funnel 97

Top of Funnel Marketing Strategy Marketing & Strategy Content Marketing 97

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Please review our full disclaimer before reading any further.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Tiecas

FEBRUARY 5, 2024

Table of Contents Industrial Marketing for Manufacturers: Perspective of a Founder/Owner of a Manufacturing Company Industrial Marketing for Manufacturers: Point of View of a Sales Manager/Director of Marketing Why Would a Marketing Manager of a Manufacturing Company Outsource Industrial Marketing Tasks?

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? make an appointment, buy a product, download information, etc.).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Expanded insights and data management capabilities with limit increases.

Enterprise Management 91

Enterprise Management Sales Qualified Leads API Hubspot 91

Contently

SEPTEMBER 18, 2017

As of today, 40,427 people have the title of content strategist on LinkedIn. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. Another 1,389 open roles await the right candidate. Today gets off to a quick start.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

ClearVoice

DECEMBER 28, 2021

Planning ahead increases your proactivity with your content and your business. Incorporate this data into your informational sessions moving forward and sprinkle those buzzwords into your content marketing messaging within your website and social media. Get our end-of-year checklist now, and plan 2022 with intention.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

BenchmarkONE

SEPTEMBER 16, 2021

Research by Social Media Today predicts that an overwhelming 91% of customers would use an online knowledge base if it were available and tailored to their needs. How to Effectively Draft Knowledge Base Content . Do you need to include product-driven demos and how-to videos, or will PDF-type documentation suffice?

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Martech

JUNE 6, 2023

Dig deeper: 5 ways to harness AI in B2B content creation For historical context, we turn to tech innovator and investor Marc Andreessen: “ We had two such anti-technology jobs moral panics in the last 20 years — “outsourcing” enabled by the Internet in the 2000s, and “robots” in the 2010s. 1 application of generative AI for marketers.

Marketing AI 96

Marketing AI Marketing Analytics Tools Generation Planning 96

SmarkLabs

JUNE 13, 2022

Further, the information obtained from an interview typically reflects just one individual’s problems while an effective buyer persona should be representative of the broader problems your solutions solve. You can also use professional information sources or industry associations for more information. Check out ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

MARCH 9, 2020

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish your messaging and discovered hundreds of attributes about your target audience. Does your content creation align with the path your potential customers take when engaging with your brand?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Most social platforms have their own professional communities, both formal and informal. This is particularly powerful for B2B brands that craft thought leadership content. The resulting video clips are both laugh-out-loud funny and educational.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118