Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 107

Research Content Marketing Paid Search Agency Content 107

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. Based on new data that shows that a full 37 percent of marketers expect to increase their email marketing budget in 2022, it appears that email will continue to be a major marketing distribution channel next year. B2B Content Marketing Studies and Research.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Hinge Marketing

DECEMBER 11, 2019

A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. speakers were able to tell compelling stories based on insights derived from survey data. Relationships Between Research and Growth. The purchase was still fresh in my mind. .

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. Content is king. Everyone is creating content. Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority.

Research 118

Research Co-Registration Brand Identity Branding 118

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. research Click To Tweet.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? To get deeper insight, we looked at how their responses compared with those in the sophisticated/mature phase.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The trick here is to only include information that’s actually important to know.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet. Here’s how.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. This is why we teamed up with Mantis Research for the second year to study if and how marketers are using original research.

Research 98

Research Planning Advertising Agencies Customer Surveys 98

ClearVoice

SEPTEMBER 22, 2023

The modern audience reacts differently to legal content. Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. And to collect data, you can run surveys and polls.

Rules 91

Rules Storytelling Content Distribution 91

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. When do you start doing content ideation?

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Research 103

Research Content Marketing Planning Work Management 103

Outgrow

APRIL 8, 2024

They are used to gather valuable information that can help decision-making, improvements, and strategic planning. You can take a look at Starbucks’ partner experience survey. Market Research Feedback Forms Market research forms play a vital role in gathering opinions on market trends , consumer preferences, and competitor analysis.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Hubspot

MARCH 26, 2020

For instance, imagine this: your prospect has been researching a new video conferencing tool for weeks. Unfortunately, the sales rep has no background knowledge on the content with which the prospect has already interacted. 3 Tips for Aligning Distributed Marketing and Sales Teams. If you don't, your prospects will suffer.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically. Source: SuperOffice.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

NuSpark Consulting

FEBRUARY 3, 2023

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. When conducting surveys, you can ask questions such as: Have you seen the billboard for the product? How much did you like it?

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. This, in turn, helps consumers, who receive the benefits of products, services, and content that addresses their unique problems, questions, interests, and needs. But many content management and strategy problems can be solved through accurate audience insights.

Research 100

Research Sample Planning Brand Identity 100

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Zoominfo

SEPTEMBER 12, 2023

The same surveys show that 55% of corporate leaders distrust their own data assets. We can use AI to write a follow-up prospecting email — let’s start by pasting in basic information about the company and contact: PROMPT Richard Johnson, director of sales from ACME Inc., just downloaded a ZoomInfo platform datasheet.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Image: CMO Survey. Image: CMO Spend Survey.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder.

Marketing AI 104

Marketing AI Digital Asset Management Enterprise Management Gartner 104

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. Check it out!

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. With content surging, the need for quality control also increases.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Zoominfo

JULY 13, 2020

Think about it — a totally mapped out persona that provides accurate and detailed information about what users actually want. Marketers : Customer personas allow marketers to segment their campaigns, and send personalized content to each different profile type. Data should inform every step of your persona-development process.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Launch Marketing

OCTOBER 20, 2021

However, for B2B leaders, the mix of content for thought leadership looks a bit different. With the rise in the use of digital channels to promote content, more and more organizations and individuals are utilizing every channel possible, flooding these channels with consistent content. Ideas for Thought Leadership Content.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products.

Demand 131

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 131

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire. Employee Satisfaction Surveys Companies often use Likert Scales in employee satisfaction surveys.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire. Employee Satisfaction Surveys Companies often use Likert Scales in employee satisfaction surveys.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72