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Everything You Need to Know About Landing Page Design

Hubspot

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

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What’s New with HubSpot’s SEO & CMS [2023 Update]

SmartBug Media

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

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Understanding the Ins and Outs of Google Ad Extensions

SmartBug Media

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). As is true with organic search and paid search alike, the more relevant your content is to each individual search query, the higher you will rank.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A lot of signals are taken into account, a few of which are your landing page experience and click-through rate.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Then we use display as our mid-funnel channel, trying to push people further down the funnel. Use HubSpot Ads Software to make reporting easy.

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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

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How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

Optimizing Your Amazon Product Pages. Before you build an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers. You can do this by optimizing your pages to attract buyers. Let’s review the specific components of your product pages as organized from top to bottom. (If

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