Digital B2B Marketing
OCTOBER 15, 2013
Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. And they’re right. So what else can you do?
Digital B2B Marketing
FEBRUARY 23, 2012
Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.
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Digital B2B Marketing
NOVEMBER 15, 2012
Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Extending marketing automation into display advertising with specific vendors is the first small step. Disclosure: Demandbase is a client of my employer.]
Digital B2B Marketing
APRIL 29, 2014
It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. Native published content functions like the publication’s own editorial content. The Reality of Marketing Content.
Digital B2B Marketing
DECEMBER 22, 2011
Content Marketing 1. Flooded with content, audiences will turn to recognized sources. B2B marketers will use video as a way for subject matter experts to more easily create content. Content will be designed to be easy to consume and share. Name recognition will rule. Inbound Marketing 4. Social Media 5. Where is the ROI?
Digital B2B Marketing
DECEMBER 2, 2011
Content Marketing 1. Flooded with content, audiences will turn to recognized sources. B2B marketers will use video as a way for subject matter experts to more easily create content. Content will be designed to be easy to consume and share. Name recognition will rule. Inbound Marketing 4. Social Media 5. Where is the ROI?
Digital B2B Marketing
MARCH 25, 2013
Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Buy your keywords in the text of articles on news and content sites. Search Retargeting. You can also include competitors products that may be restricted in traditional search. Providers: Simpli.fi, Chango, Fetchback. InText Ads.
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