B2B Memes

SEPTEMBER 17, 2012

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

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B2B Memes

SEPTEMBER 17, 2012

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

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Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 1, 2010

By drawing its content from a Twitter feed, Paper.li Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. applies a personally meaningful filter to my reading.

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B2B Memes

NOVEMBER 14, 2011

As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality. Related posts: The Future of Content Is Not Destination but Identity.

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