Webbiquity
MAY 25, 2021
I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.
Trade Press Services
MARCH 11, 2024
As Cory mentioned, what has changed is how content is delivered, what formats people like to read, and what platforms and technologies they use to consume. I’ve also seen a lot of B2B freelance writers go into content marketing. There has been a real growth in B2B content marketing that certain publishing companies are doing.
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Biznology
OCTOBER 23, 2018
Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. If You Build It, So What? If you’re in tech, it probably also means having a reddit and Telegram channel as well. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community. Like this post?
Biznology
AUGUST 2, 2013
IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. There was substantial concern among businesses about the impact on their retail outlets and channel partners.
Convince & Convert
NOVEMBER 1, 2011
Obviously the publishing business is disintermediated, and we understand that. The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. You have to keep up your Facebook. It’s three pieces of content a day. But is long form publishing counter-cyclical?
The ROI Guy
NOVEMBER 4, 2010
In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.
Industrial Marketing Today
SEPTEMBER 27, 2010
Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.
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