Biznology

APRIL 11, 2013

Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Photo credit: inju.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

Outgrow

SEPTEMBER 15, 2022

About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. And you don’t mean anything.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Biznology

JANUARY 7, 2016

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. The irony of this disconnect is that an extremely small percentage of dealer site visitors are actually influenced by the content they find there, least of all price/product.

Loyalty 80

Loyalty Paid Search Agency Disintermediation Ideal Customer Profiles 80

Biznology

AUGUST 2, 2013

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. There was substantial concern among businesses about the impact on their retail outlets and channel partners.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

The ROI Guy

MAY 18, 2017

When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. It is here that one-size-fits-all content and conversations won’ work. Value truly is in the “eye of the beholder”.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

OCTOBER 22, 2010

Her insight includes: Buyers want content of real value Traditional pamphlets and brochures filled with marketing jargon just don’t cut it anymore. Buyers are looking for informative and interesting content that provides actual value and education. They expect vendors to provide them the content they need throughout the sales cycle.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Content is King? In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Martech

OCTOBER 10, 2022

Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. Generating loads of content to serve as a honey trap to capture leads just to throw over the wall to sales is not the answer. How we can better partner and co-create with our customers and partner ecosystem to generate more value for all parties?

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 117

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

6sense

FEBRUARY 14, 2022

Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media. Some websites use automated agents or bots to visit the site and “view” the ads, which artificially inflates content consumption and increases total ad spend.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

The ROI Guy

MAY 19, 2015

There was plenty of content, conversations and cowboy hats. These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. 2 - Content is King? More is not more when it comes to content.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Engagio

JANUARY 9, 2017

” Technology, Content, and The 1-to-1 Process. Technology, content, and a 1-1 process around value to create, strengthen, and influence conversation proactively will be the Account Development Rep’s competitive advantage to building massive pipeline.” Jack Kosakowski. “2017 will be the year of failure.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Outbrain

JULY 17, 2018

Furthermore, social feeds are often blamed for creating “filter bubbles” that negate a holistic approach to a topic and disintermediate the publisher/reader relationship. Discovery of new content from outside your social circle or creating more engaging ways to expose interesting content is critical. Delivering Full Coverage.

Disintermediation 20

Disintermediation Curation Google Features 20

Heinz Marketing

FEBRUARY 8, 2021

That is a interconnected thing between your thought leadership, your go-to content, your go-to-market, and what the product ultimately delivers. So we’re entering a new phase of the category, where it’s about innovation within… It’s about taking that forward as opposed to figuring out what the hell this thing even is.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Metadata

FEBRUARY 22, 2021

Our blog, and all of our content, our SEO really grew a ton, especially in the early days. The internet is about disintermediation. Everything from best practice content on compensation, organization, all that to helping people in their careers, creating job boards, and internship programs. So for us, it was a lot of things.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Single Grain

SEPTEMBER 16, 2022

TABLE OF CONTENTS: ↓ What Is Web 3.0? Web 2.0 is a read-write web where people can read and write content on websites and applications. Web 3.0 is a read-write-interact web (powered by artificial intelligence) where people can read, write and interact with content, including 3D graphics, on websites and apps.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. What I’m about. I hadn’t even talked to her on the phone. Want to talk? or spread all over the globe. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

LiveRamp

APRIL 30, 2019

Do not use browser controls to disintermediate me and my partners from the consumer. It should not disintermediate or dictate the relationship or controls a brand has established with the consumer. As journalism rapidly migrates from print to online, publishers strive to keep readers informed and provide news content on their sites.

Promotion 67

Promotion Disintermediation Opt-out Opt-in 67

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. B2B Marketing Content Marketing Crisis Management Internet Marketing Public Relations Reputation Management Blog Journalist Media media relations public relations social media twitter'

Media 80

Media Public Relations Disintermediation Work Management 80

Exo B2B

JUNE 5, 2020

That ecosystem uses new technologies and internal and external networks to revitalize content, collaboration spaces, databases, processes and systems so that managers and employees have access to the full range of information and tools they need to reinvent their work and innovate.

Digital Transformation 132

Digital Transformation Enterprise Management Disintermediation Work Management 132

Buzz Marketing for Technology

JUNE 28, 2008

content author, publisher, classifier) Distributed metadata â?? Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ for different types of objects) Multiple authors (eg. metadata models â?? Autonomy â?¢

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

LiveRamp

MAY 30, 2019

Readership patterns, and degraded business models have disintermediated many publishers from their readers. Publishers and readers are innovating a path to a new relationship where readers can access the content they want and publishers can maintain sustainable business models that fund the development of high-quality content.

Traffic 45

Traffic Disintermediation Ad Exchange Advertising Agencies 45