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Does Direct Marketing Have A Role In Inbound Marketing?

Stevens & Tate

With the proven success of inbound marketing, you might be wondering if there’s a point to some of the traditional marketing strategies you may have once leveraged–for example, direct marketing. However, you would be mistaken to dismiss traditional forms of B2B marketing such as direct marketing.

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as hoped. Various studies have shown buyers continue to find as much as 60-to-75% of content to be non-relevant. Understanding The Problem.

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Is Video the Future of Direct Marketing?

Content Standard

It’s a move that brings two blaring questions into focus: Will they be successful and, more importantly, is this the future of direct marketing? Video continues to be a powerful tool for marketers today. As with a lot of marketing, the answer lies within targeting. The post Is Video the Future of Direct Marketing?

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Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before.

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Getting started with Content Marketing

Direct Response Coach

Content marketing can be very intimidating. It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too much to do.

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Report: 44% of B2B Marketers Have an Integrated Marketing Strategy in Place

KoMarketing Associates

The largest number of respondents (35%) believe that it is “a combination of all aspects of marketing communication (advertising, sales, direct marketing, social media , etc.).”. B2B Marketers and Content Marketing Strategies.