Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Related posts: 3 Easy Tips to Target Readers with Your Content. How to Make Content More Engaging: 10 Tips.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JULY 12, 2010

(Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Don’t like the way hard-selling marketers format long sales letters.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? So I wrote the sales copy, added a few graphics, and hit publish. The last thing you want to do on a sales/landing page is distract readers from your copy. It turns out my VA was already using Suzanne’s WP Sales Page product! It looked crappy.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. So, now what? technologies to reach the 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Digital B2B Marketing

MAY 1, 2012

You are creating great content and your website delivers a great experience with a strong conversion rate. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share. Blog this on Blogger. Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. A Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!). Related posts: Content Marketing with Videos: Free Webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

JULY 8, 2010

My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want. I don’t reach significantly large numbers to be able to say half of all people using the Web to publish content are dissatisfied. One-third said yes, but still needs improvement.

Ning 100

Ning Content Marketing Digg Buzz 100

Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curated Sourcing Just as content is curated, sources are curated.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Do you think this is important to do if you’re creating content that leads people to make decisions ?

Digg 100

Digg Content Buzz Landing Pages 100

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Then sales people would contact the prospects and use a “consultative&# sales process.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different. Contact you for more information?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Hubspot

MARCH 3, 2020

These tools can diversify a social strategy and deliver higher engagement numbers by helping you create content specific audiences will respond well to. Below is an example of a Grow overview for sales and marketing. If your team wants a full-service platform for marketing and sales data, Grow.com is a good option. Price: $9/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Buzz Marketing for Technology

JANUARY 19, 2010

The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. This framework is newer, and in my opinion, more applicable to a wider range of today’s marketing challenges.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Webbiquity

FEBRUARY 11, 2011

7 steps to writing killer sales copy by Mike Consol. How to Create Remarkable B2B Content by Savvy B2B Marketing. 25 SEO copywriting tips and content ideas you can implement today by Success Works. Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

NOVEMBER 2, 2010

Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. You’ve got to optimize your reader-focused content (so the search engines know what you’re writing about). Relevant Content: Search Engine Bread Crumbs.

Blogger 100

Blogger Tips Digg Traffic 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Writing on the Web

MARCH 24, 2011

What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Ran Scribe Content Optimizer for an SEO analysis and tweaked it to 100%. Content marketing with videos is essential if you want to get online marketing results.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog.

Twitter 100

Twitter Digg SMB B2B 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Having a blog header is obviously an important element to online content marketing. Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. Content Marketing Ideas: Rethinking Blogging.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

DECEMBER 16, 2010

Is your content optimized for search engines? Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 18, 2010

We build relationships, stimulate sales and promote loyalty. I spoke to a group of 50 passionate people, all eager to learn what it takes to create engaging content for their customers. In order to have content that engages the hearts and minds of your target audience, you must gain: Attention. What are the key findings?

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. I learn more about my client’s work and their content marketing needs. Email can’t do that. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. 3 Biggest Challenges for Online Content Marketing? Do some client recommendations work better than others? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Email this via Gmail.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Webbiquity

FEBRUARY 14, 2010

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed “How Marketo Does It&# rather than embedding marketing copy in the content—a nice touch). “On average, nurtured leads produce a 20 percent increase in sales opportunities versus nonnurtured leads.&# ( DemandGen Report ).

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

JANUARY 7, 2011

This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. 02 percent…What you need to focus on is the content and optimizing the content to get comments and likes,&# per Paul Dunay. It’s a customer phenomenon. link on Twitter.

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

JUNE 16, 2010

My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Share this on Bebo.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Involving sales at this time is a good idea. Will it be by tracking number of closed sales?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100