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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Use Twitter.

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

Referencing Ann Handley’s Content Rules sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Engaging in Facebook and Twitter conversations. Just make sure employees know where to turn for guidance in the case of a questionable post.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Social selling: Using social media to explore a relationship with a lead who has already expressed familiarity with your product or service; sales reps can provide value to prospects on social media by answering their questions and introducing them to useful content. Step 2: Prioritize. And he achieved a 90% response rate.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 The trick is coming up with meaningful content that people will want to share, and that brings them back again and again. Just keep it relevant to your industry and safe-for-work. Twitter Explo.