Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Your online content has to convince Joe that he needs you first and foremost. What do you think? Tweet This!

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). More will be revealed.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love. And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. Links (external and internal). Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

JULY 19, 2010

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. You’re supposed to build your content around this intention.

Process 100

Process Ning Digg Content 100

Writing on the Web

JUNE 27, 2011

I will proclaim it to be a rousing success for saving you time and energy whenever you’re faced with writing for your ezine, blog, web pages, press releases, and even white papers. Edit your work so that it is appropriate for article directories, press releases, white papers. Writing Web Content: 5 Simple Steps for Results.

Autoresponders 100

Autoresponders Digg Press Paper 100

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. If you just regurgitate press releases, or take very little risk with your blog posts, you will not attract very many readers. Blog Content: Are you personal… or all business? Blogs have to be kept up. We should know.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. 50 Free Press Release Submission Websites by Internet Marketing. Post this on Diigo.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. For examples, see the Pitches section on TechCrunch.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Writing on the Web

FEBRUARY 2, 2011

Scribe SEO content analyzer. There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Impossible to keep the list updated or alphabetized. Roboform stores them all for you, and is right there in your tool bar. Check it out. Not an affiliate!). Here are my top 3 tools: Roboform.

Tools 100

Tools Digg Blogger Work Management 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

JUNE 30, 2011

Here’s why I like to do this: I know that each week I need to come up with fresh content from my blogs and 2 ezines. I also am writing a press release with the 6 steps included. Writing Web Content: 5 Simple Steps for Results. Content Marketing Tips to Get More “Juice&#. Blog this on Blogger. Tweet This!

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Writing on the Web

MAY 25, 2011

If you are feeling rushed, anxious, grumpy, angry or pressed to finish something quickly without thinking, stop and don’t write. Don’t email from this state of mind, and don’t blog, and don’t write web content! Everyone will know. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

AUGUST 9, 2010

There is no better way to approach business and blog writing tasks than to keep in mind three realities: Business readers are content driven. Readers are pressed for time. How you organize your content is important. 8 Tips for Content Marketing on Your Blog, One Conversation at a Time. Readers are seeking out solutions.

Tips 100

Tips Business Digg Marketing Proposals 100

Webbiquity

NOVEMBER 29, 2010

You know who I mean–that inner circle who feel it is their right to take down any content, for any reason, with no explanation or warning and limited appeal rights. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! These were the three broadest terms that applied to the most relevant conversations about energy. Email this to a friend? Subscribe to the comments for this post?

Social Media 100

Social Media Media PR Digg 100

Writing on the Web

MAY 11, 2011

I just read a fabulous article over at The Content Factor and here’s what they wrote about why some professionals stop blogging and why they shouldn’t: It’s also fair to say that the “bloom is off the rose” when it comes to corporate blogging. Blogs should not be looked at in the traditional sense as corporate communications.

Digg 100

Digg Buzz Blogger Press 100

Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. No one seems to be executing meaningful dialogs through social media, even though that is marketers’ truly pressing need because doing it manually is so expensive. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JUNE 8, 2010

2. Tweet according to your content strategy. Social media is in the press every day. Think carefully about your Twitter name. Use your name or a name that is memorable or says something relevant about what you do for your customers. Push traffic to your available downloads. Use a URL shortener like bit.ly Share this on Bebo.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

MARCH 22, 2010

For example, don’t : • Send out an impersonal mass mailing; • Send only a press release, or a release with just a brief introductory note, and expect coverage; • Take a “shotgun&# approach, sending irrelevant announcements to a large number of bloggers; and don’t. Follow your targeted bloggers on Twitter. Post this on Diigo.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

JULY 2, 2008

• Digg this. --> --> Trackback Pings. My requests were always received positively, but then there was always something more pressing for my supervisor to do. It was either embarrassing or threatening or a burden to have trained me apprentice-style and now they are down one good, clever content engineer. Email this.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Biznology

AUGUST 14, 2012

The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

MLT Creative

JULY 20, 2011

Bookmark phenomenal content on Delicious, StumbleUpon or Digg. Write a press release. By promoting your promise and market differentiation with consistent and persistent content creation, inbound marketing can help you build your most valuable business asset: your brand. Download our latest advanced content:

Ning 40

Ning Ad Building Brand Identity Branding 40

Buzz Marketing for Technology

JUNE 28, 2008

Skip to content. Share: Digg. View the table of contents. TABLE OF CONTENTS. Press Center. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Fiction & Poetry. The Talk of The Town.

Video Marketing 100

Video Marketing Privacy Policies RSS Conference 100

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Make that content yours.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JUNE 27, 2008

However, they do want to secure meeting content from people who are not invited to the meeting. Â We also added a Table of Contents web part showing just one level of navigation so that we would have a â??security The fact that navigation and the Table of Contents web part area â??security In general, the team doesnâ??t

Marketing Management 100

Marketing Management Spyware Communities RSS 100

readwrite

MARCH 8, 2010

Enter CheapTweet , which uses both algorithms and crowdsourcing to verify its content, and suddenly looking for the best deals online isn’t quite so scary. They can also up and down vote tweets, like they’ve become accustomed to on sites like Reddit, Digg or Google Moderator.

Digg 40

Digg RSS Aggregators CAN-SPAM 40

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Hubspot

JUNE 23, 2010

Blog" can also be used as a verb, meaning to maintain or add content to a blog. Digg - Digg is a social news website that allows members to submit and vote for articles. Think of HTML as the brick-and-mortar of pages on the web -- it provides content and structure while CSS supplies style.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20