Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love. And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. Links (external and internal). Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader. Tweet This!

Social Media 100

Social Media Media PR Digg 100

Webbiquity

OCTOBER 25, 2010

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). Feed URL (e.g., Blogbunch blog+rss. Blogburst. “by

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

JANUARY 7, 2011

“Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. 02 percent…What you need to focus on is the content and optimizing the content to get comments and likes,&# per Paul Dunay. Among the top 10 trends identified: 1. Social efforts will permeate the enterprise.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. As more PR firms have discovered the value of getting coverage in blogs for their clients, the practice of blogger outreach has spread exponentially and the volume of pitches has exploded. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity! Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Nielsen BuzzMetrics. Tweet This!

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Write an article (or articles) for Google Knol on topics pertaining to your product or service. Tweet This!

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Retweet them.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

NOVEMBER 29, 2010

You know who I mean–that inner circle who feel it is their right to take down any content, for any reason, with no explanation or warning and limited appeal rights. It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. The Wikipedia cabal.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Digg = Cocktail Party (What’s the latest topic, hottest new trends).

Social Media 40

Social Media Digg PR Media 40

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JUNE 23, 2010

Website: static content. Blog: frequently updated content. company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. The search engines have always favored fresh content, particularly Google with its latest Caffeine release.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Biznology

DECEMBER 4, 2012

I chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. Also, every share will, be design, include a link to your content, to your brand, and to your contact info. It’s genius!

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. Create “linkable&# content. The best way to obtain links is to attract them naturally, by writing link-worthy content. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

APRIL 26, 2010

Why is content marketing becoming critical? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Webbiquity

DECEMBER 21, 2010

Share content (your own and others’). Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Traditionally, customer case studies, PR and analyst relations have filled this role. Get ideas for product development. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

NOVEMBER 23, 2010

A dialog is more enjoyable and interesting than a monologue. You can’t get that from a print ad. Got your own reasons to be thankful? Leave a comment to share. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Biznology

AUGUST 14, 2012

There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history, history, and content, content and more content. You need to get in front of the storm that’s sure to come. Whichever way you go, please start.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

APRIL 10, 2017

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

MAY 30, 2010

Some of this content may not be suitable for most office environments, elderly relatives, children, pets, potted plants or those who simply lack any sense of humor. Advertising & PR. Amusing, Creative and/or Just Plain Odd Blog Posts. The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith. Share this on Bebo.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100