How do you optimize non-text content such as video? Is duplicate content always bad? Catherine Juon details five considerations to keep in mind when building a new site, such as keeping your design simple and writing “findable&# content. Extensive list of common SEO mistakes made in strategy, market research, keyword research, content development, URLs, link building, coding and more. Kevin Ryan details five search trends including the impact of social media, real-time results and rich media content. Digg this! It is certainly changing though. MORE >>

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. Then, I demonstrate how easily my staffs hard-earned and extremely-valued content is purveyed via blogging (and other social media ). ANY way that you put content onto the internet is a good thing. MORE >>

“A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# If you can’t keep generating content, then don’t start,&# explains Karr. Your goals should drive your content. If your goal is to connect with industry thought leaders, for instance, your content will be much different than if your goal is to drive more sales. am no expert blogger for sure but I try to utilize it as a business tool to engage with existing and future clients. Analysis? MORE >>

How can PDF content be optimized for search? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Karan Singhal offers 25 tips that may not “skyrocket&# your site’s rankings but should help, among them: understanding your target market and how they search, using internal linking with anchor text, utilizing keyword-rich URLs, and keeping your site’s content fresh. Google Webmaster Tools and SEO. Digg this! MORE >>

How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues). Digg this! Blogging helps. MORE >>