KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

NOVEMBER 23, 2010

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. I hope you enjoy it and learn something.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 30, 2010

Online Surveys & Market Research. 3 Key Content Pieces for Starting an Online Business. 4 Time-Saving Tips for Social Media Marketing. Please vote: What has been your experience using the Web to promote your business? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post?

Ning 100

Ning Content Marketing Digg Business 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Blog this on Blogger. Subscribe to the comments for this post? Tweet This!

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Digital B2B Marketing

MAY 1, 2012

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Will be recorded!).

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again. Tweet This!

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. How to Write a 1 Minute Video Marketing Script.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. While you can outsource your written content, especially online, you can’t outsource your speaking. Please share. Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? It’s their key content marketing piece, and there are others. Related posts: Content Marketing to a Caveman’s Brain. 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006).

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Contently

JANUARY 11, 2017

To capitalize on pop culture’s fondness for our brightly colored past, Shutterstock created a content campaign dedicated exclusively to the ’90s. “We We try to incorporate real-time events in pop-culture and the news,” explained Kashem Miah, global director of social media and content marketing at Shutterstock. “In

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Related posts: Content Marketing with Stories: Better than Facts.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

JANUARY 20, 2010

What does 2010 hold for content marketing? ClickPredictions: Key Content Marketing Trends and Predictions for 2010 , an intriguing ebook just released by Marketo and ClickDocuments , attempts to provide some answers. Content marketing is, in many ways, the new advertising. Share this on del.icio.us.

Trends 100

Trends Content Marketing Digg Marketo 100

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! I believe today’s buyers and content consumers are way too smart for such tactics. I mean “Whoa!”…The

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Related posts: Content Marketing to the Male Brain.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

Content Marketing 100

Content Marketing Digg Tips Content 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Your online content should be no different. A story is all about context.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Hubspot

OCTOBER 22, 2019

As a marketer, you usually wear a lot of hats at your company. If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. You can also publish your own articles on Digg to share with the community.

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. That hasn’t changed.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Tags: Content Marketing.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Webbiquity

MARCH 24, 2010

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Lists (much like this one) are great for both SEO and content purposes. Embrace the list. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Outsourcing your content needs will save you a lot of time, but only if you do it right.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. But very few marketers spend any time at all clarifying their world view. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? This is a marketing question. This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Expose your beliefs.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100