Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. but I digress …). Email this to a friend? Share this on Facebook.

Digg 100

Digg Buzz Content Lead Nurturing 100

seo.co

FEBRUARY 15, 2022

There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Useful for optimizing content for search. Preparing Your Blog’s Content. How about 200? A great tool for sharing useful information.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Outsourcing your content needs will save you a lot of time, but only if you do it right.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. As my entire interaction had lasted only 30 seconds, this eight dollar profit translated into a $960/hour consulting fee, not bad. Later, we met up again.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. My background in psychology has been essential in learning how to write effective content for a business blog. For many content creators, writers, bloggers, that is risky.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Games are interactive and require the brain to engage in ways that reading a book doesn’t. Related posts: Content Marketing Tips: Seth Godin on Tim Burton.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. And most importantly, do they ever retweet others’ content? Retweeting is a key part of the social interaction on Twitter. Answer them?

Twitter 100

Twitter Broadcasting Digg Social Media 100

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Twitter 167

Twitter Digg RSS Television marketing 167

Buzz Marketing for Technology

MARCH 9, 2010

If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

SEPTEMBER 13, 2010

A healthy blog thrives on fresh content, at least once per week, more often if possible. If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. Here are seven tips for a healthy blog and a happy blogger. Post regularly.

Digg 100

Digg Blogger Broadcasting Buzz 100

LeadSquared

JULY 4, 2013

Social bookmarking sites allow you to browse through different websites, come across different content from across the globe and share them with interested people. For startups , it can come in as a handy tool: Since the idea is to come across random content, your business webpage could unexpectedly appear on an interested user ’s page.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Valasys

DECEMBER 20, 2018

The reason for the popularity of social bookmarking sites is due to the fact that users get to be a part of the content creation process along with lending a hand in its popularization across the internet. These people rank your content and links and even share it across their own blogs and social media platforms. Write worthy content.

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Related posts: B2B Marketing Content: Lure or Lasso?

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

KoMarketing Associates

OCTOBER 18, 2007

I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it. It’s still all about content. Except you have to throw in a bit of creativity and you better understand the social community that you are trying to interact with.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Buzz Marketing for Technology

JANUARY 21, 2010

The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 100

Social Media Social Marketing Media Digg 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Buzz Marketing for Technology

APRIL 8, 2010

Do the owners of each channel interact with each other? 1) Customers just want to be heard – no matter where they are interacting with you from the call center to the twittersphere – they just want to be heard and have you acknowledge them. Your customers can seamlessly move from web to social to call center to your front door.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Writing on the Web

NOVEMBER 18, 2010

Our dedicated team of specialists in the areas of strategy, design, content, copy, account and project management provide clients with sponsored magazines, web design, direct marketing solutions, in store communications, advertising and loyalty programmes for internal and external target groups. Provide opportunities for social interaction.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) She needs to “sell herself&# by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. She is using quality content, but there needs to be some personal stories added.

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

FEBRUARY 10, 2010

To Interact with Customers. It’s not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions. To Interact with Prospects. Tweeting content of your own that will interest them (i.e. To Become a Resource. Share this on del.icio.us.

Twitter 100

Twitter Business Digg Thought Leadership 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. Advances in graphic design and technology leave no excuse for not having vibrant, captivating content. With all of these advancements for content marketing, it’s about time we shred the white paper. Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Writing on the Web

SEPTEMBER 15, 2010

Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

MAY 11, 2011

I just read a fabulous article over at The Content Factor and here’s what they wrote about why some professionals stop blogging and why they shouldn’t: It’s also fair to say that the “bloom is off the rose” when it comes to corporate blogging. It can help your search rankings and drive traffic to your site. Email this via Gmail.

Digg 100

Digg Buzz Blogger Press 100

Webbiquity

JUNE 21, 2010

Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. from news stories, articles and other blogs) than website content. . Create a dialogue. Search engine visibility.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

DECEMBER 16, 2010

Is your content optimized for search engines? Do you need to offer more ways for people to interact with you? Scribe SEO optimization – measure your content for SEO results before you publish. 3 Biggest Challenges for Online Content Marketing? Content Marketing Tasks: Practice Makes Progress. What about you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Buzz Marketing for Technology

JANUARY 26, 2010

Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. If you can take the data from Facebook Ads, combine that with the interaction you are getting via email you get another great touch point with your new potential customers. Tweet This!

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. They provide three basic functions: - send messages via social media.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JUNE 30, 2010

is the interactivity–blogs are meant to be conversations, not monologues. When a blog is new to the world, it doesn’t have high awareness to draw a lot of direct traffic, high credibility to attract links, or loads of content for search engines to index. It takes time to build that. Share this on Bebo. Post on Google Buzz.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Share your own industry-related content. Join the same LinkedIn groups. Listen to what they are saying before jumping in. Retweet them.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

MARCH 22, 2010

Help them promote their content through Twitter and other social media tools. Provide true thought-leadership content (not thinly-disguised marketing collateral) that establishes your expertise in your industry. As the social media landscape continues to evolve, interactive PR practices must evolve along with it. Tweet This!

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100