Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Webbiquity

OCTOBER 20, 2010

And most importantly, do they ever retweet others’ content? Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform. Here are five great reasons to share content posted by others. Answer them?

Twitter 100

Twitter Broadcasting Digg Social Media 100

Webbiquity

FEBRUARY 11, 2011

How to Create Remarkable B2B Content by Savvy B2B Marketing. 25 SEO copywriting tips and content ideas you can implement today by Success Works. Explain exactly what you want the reader to do.&# ). But too few creatives mine the insights from SEO analytics.&#. How to write for the web: 23 useful rules by eConsultancy.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

JANUARY 25, 2010

His formulas for these are: Helpful web content + blogging tools +SEO +social media = attraction. Then share content; this is what drives people back to your site and/or blog and generates referral traffic. You probably already share great content, but when was the last time you “shared&# an advertisement with anyone?

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Share this on Bebo.

Twitter 100

Twitter Digg SMB B2B 100

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love. And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. Links (external and internal). Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

JANUARY 7, 2011

02 percent…What you need to focus on is the content and optimizing the content to get comments and likes,&# per Paul Dunay. . “News Feed Optimization (NFO) on Facebook will become the new SEO. Basically, 2 percent of fans return to a fan page, and in some cases it’s more like.02 Social media will become targetable.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

DECEMBER 6, 2010

And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JANUARY 14, 2011

What types of content will you need? These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page. Then plan: what do you need to do?

Social Media 100

Social Media Media Business Digg 100

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. Create “linkable&# content. The best way to obtain links is to attract them naturally, by writing link-worthy content. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 30, 2010

The key to retaining readers, however, and getting them to encourage others to subscribe, was to revamp the content — to change it from dull to dynamic, from insipid to interesting, from stuffy to stimulating. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 14, 2010

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed “How Marketo Does It&# rather than embedding marketing copy in the content—a nice touch). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. Post this on Diigo.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

APRIL 12, 2010

Anticipating and answering common but challenging reader questions can help generate fresh topic ideas, draw more traffic to your blog, and provide your readers with valuable content they will appreciate and be likely to pass along. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

SWOT 100

SWOT Digg Analysis Traffic 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 4, 2011

This last area can be a rich source of data for keyword targeting, future content development and navigational changes to improve the user experience. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g, Share this on Bebo. Subscribe to the comments for this post?

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

JUNE 21, 2010

Blogs are very powerful in terms of SEO for four reasons: • Thought leadership : due to the difference in the nature of blog content versus vendor websites (thought leadership vs. promotional), search engines often give more authority to blogs. from news stories, articles and other blogs) than website content. . In Minnesota?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

DECEMBER 16, 2010

Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on Mixx.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

SEPTEMBER 7, 2010

It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle. Do I have enough quality content for each stage of the buying cycle? lead nurturing Alsamarketing b2b buying cycle b2b marketing Content Marketing marketing automation. Tweet This!

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

JUNE 23, 2010

Website: static content. Blog: frequently updated content. company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. The search engines have always favored fresh content, particularly Google with its latest Caffeine release.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JUNE 30, 2010

When a blog is new to the world, it doesn’t have high awareness to draw a lot of direct traffic, high credibility to attract links, or loads of content for search engines to index. The three primary sources of traffic to any website are direct visits, referrals (links) from other websites, and search. It takes time to build that.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

NOVEMBER 29, 2010

You know who I mean–that inner circle who feel it is their right to take down any content, for any reason, with no explanation or warning and limited appeal rights. Refusing to cite or link to blogs, or give their content credibility, is rather archaic at this point. The Wikipedia cabal. The Priesthood. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

NOVEMBER 16, 2010

Once you have an idea of who your true current or potential advocates may be, promote their content—whether it’s about you or just interesting industry news or commentary. Share your own industry-related content. Join the same LinkedIn groups. Listen to what they are saying before jumping in. Promote select influencers.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JUNE 8, 2010

2. Tweet according to your content strategy. Think carefully about your Twitter name. Use your name or a name that is memorable or says something relevant about what you do for your customers. Push traffic to your available downloads. Use a URL shortener like bit.ly to schedule tweets ahead of time. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

APRIL 26, 2010

Why is content marketing becoming critical? Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

APRIL 29, 2010

How can you make WordPress easier to use for non-technical content contributors? An outstanding list of tips and plugins to make the use of WordPress as a CMS easier for non-technical clients or content contributors. Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Share this on del.icio.us.

Tools 100

Tools Tips SIC Best Practices 100

Webbiquity

APRIL 14, 2010

Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. Must-have features your website is missing by iMedia Connection. 10 Great B-to-B Sites by BtoB Magazine. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

FEBRUARY 18, 2011

As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

OCTOBER 18, 2010

New Rule: Size doesn’t matter, the content does.&#. Garrett French offers seven tips for getting relevant links to your content, such as constantly looking for ways to link to your peers first: “Link lavishly, and it will return to you in time.&# It was riveting. Smart Professionals with Dumb Blogs by Writing on the Web.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 10, 2010

Tweeting content of your own that will interest them (i.e. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. It’s less formal, more “social&# and usually more effective than “cold&# outreach. Tweet This!

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

FEBRUARY 23, 2010

Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization,&# Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

MAY 18, 2010

A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic? Web Analytics and Segmentation for Better Conversion Optimization by SEOmoz. Tweet This!

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JANUARY 12, 2010

The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Media sharing accounts are connected to Twitter, which is also used to promote content marketing. Reputation management sites point the organization’s Twitter account as well as social networking profiles.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100