The Effective Marketer

APRIL 26, 2012

According to the authors, there are four critical factors for viral marketing success: 1: Content, or the attractiveness of a message makes it memorable. However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). Amount of sales or deals closed? If you answered “it depends&# , then you’re thinking smart. Now let’s go one step further.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Map your content. When you are done, you can then proceed to map out your content to the multiple buyer personas you created. Measure and share your results.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

APRIL 16, 2012

Is hard to target viewers based on their personality, but different types of personalities (extroverted vs. introverted) are a key ingredient in ensuring the video will get shared. It’s All About The Content. What good is creating great content if the reader is not willing to share? . The Videos.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JUNE 1, 2011

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). It’s About Content and Processes.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically).

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? Following Drucker’s advice, you should first identify what type of meeting is needed, since different meetings require different kinds of preparation. The way you will run this meeting will undoubtedly differ from the two types of meetings described above.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. According to the survey webcasts have a $22.60 cost per registrant for those with an average of 441 registrants and $39 per participant if the average is 256 participants. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. Why do I care? The simple fact that it worked for him doesn’t prove that it will work for everyone. are the proof. United States License.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

MARCH 12, 2009

As you click each role, you will see different options below being checked off. if those represent different preparations, time, or energy level required. Personal : going to the doctor, picking my son up from daycare and other chores that are not work related Be smart at scheduling meetings and use your calendar to your advantage.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 12, 2009

When you’re ready for the meeting, simply open the calendar item and check the content in the body. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. Is always good to see what’s out there to give you some ideas. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 25, 2009

First: create categories A light bulb went on in my head when I read Getting Things Done and he talked about creating a tickler folder and different categories for stuff. Common sense, obviously, but it just helped me see my workload in a different way. And usually I forget one or two items. but you have prioritized them.

Work Management 100

Work Management Marketing Budget Creation Planning Marketing Management 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. It is worth going down the list to get some inspiration for your own content marketing efforts.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. It is worth going down the list to get some inspiration for your own content marketing efforts.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

APRIL 10, 2012

Content / Offer. Dynamic content based on job title, role, industry, etc. Personalization (i.e. It doesn’t need to be an “offer” like in sales promotion, it could simply be a piece of content that you download or watch online. Offer / Content. Having no registration form at all (give away the content/offer).

Email Marketing 100

Email Marketing Campaigns Marketing Automation Services Landing Pages 100

The Effective Marketer

JULY 28, 2015

Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere. Your sales enablement and content marketing plans need adjustment. Your sales enablement and content marketing plans need adjustment. Is your content focused on promoting the product features or in showing value?

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. See Lior’s bio at the end of the article. Test, Test and Re-Test.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

JUNE 26, 2012

Having a better sense of where a person is coming from, and having some idea of the method behind his apparent madness makes for constructive dialog. Sales and marketing are completely different disciplines with completely different mindsets. Cross-training also alleviates political infighting and internal communication issues.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

AUGUST 18, 2011

This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content. The Principles of Great Content Marketing series is based on three core ideas: Create simple content. Create content that is timely.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100