Salesforce Marketing Cloud

APRIL 5, 2024

You know accessibility is important to app design, and that what’s essential for some is useful for all. Still, how and where you start with accessible design can be daunting. What is accessible design? Prioritize keyboard accessibility in your app design. Co-design apps with users who experience exclusion.

Design 98

Design Guidelines Forrester Barriers 98

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Content Science Review

NOVEMBER 15, 2022

What does a content designer do? Discover the key duties and responsibilities of this role, and the skills and education required to perform it.

Design 98

Design Content Education Features 98

Webbiquity

NOVEMBER 23, 2021

To maximize the success of your next website launch, here’s a quick explanation of why it’s vital to combine user experience (UX) design with SEO, along with five ways SEO and UX design can come together to enhance your startup application development projects. UX Design + SEO = Successful Application Development Projects.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Biznology

APRIL 11, 2022

If the goal is to prioritize customer experience within your web design, you must address how you want a person to feel when they interact with your website and how to make your site easy to use. Read on for six ways you can prioritize customer experience within your web design. What are their expectations regarding website design?

Design 195

Design Budget Programs Work Management Fulfillment 195

RebelMouse

FEBRUARY 28, 2024

The team at RebelMouse that works on user interface (UI) design often faces challenges that can make or break a user's experience (UX). General Design Inconsistent Design Elements Mismatched design elements, such as different button styles, varying fonts, or inconsistent color schemes, can lead to a confusing and disjointed user experience.

Design 90

Design Ad Building Tips Display 90

DivvyHQ

SEPTEMBER 7, 2022

When you experience any website page, the design of the page sends a subtle-but-powerful message to your brain regarding whether or not this page is worth your time and engagement. The page's content may contain every bit of information for which you are searching, but poor design often sours any appetite of the user looking any further.

Design 96

Design Marketing Websites Content Search Marketing 96

Content Standard

APRIL 19, 2024

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts. Your brand message might be the culprit.

Enterprise Management 88

Enterprise Management Design Work Management Brand Identity 88

Salesforce Marketing Cloud

AUGUST 30, 2023

Would you trust an intern to help design a prominent piece of your product experience? This summer, I was Futureforce’s first intern on the Content Design team. I mainly got to work on Salesforce Starter , designing aspects of Starter’s home page. Salesforce empowered me to do just that. Who was I going to meet?

Design 69

Design Content Thought Leadership Validation 69

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. It’s well designed and visually appealing, but your attention quickly fades.

Design 214

Design Work Management Marketing Management Planning 214

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Schubert B2B

MAY 22, 2023

Content marketing is, by far, the most effective marketing technique. Loading a website up with a wealth of useful content can do wonders for boosting sales. However, adding content isn’t enough. That content must be easy to find, read, and share. This is how web design impacts content marketing.

Design 62

Design Content Marketing Content Marketing 62

CMSWire

APRIL 4, 2024

Boost your brand's eco-credentials by adopting sustainable website design and practices that align with your company's green goals. Continue reading.

Design 82

Design Marketing Websites Tips Digital Experience Platform 82

Content Marketing Institute

APRIL 13, 2021

The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs.

Design 144

Design Tips Social Media Social Marketing 144

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. Let’s have a look at the trends shaping the future of B2B web design in 2024. In fact, it is now becoming a permanent fixture in B2B website design , rather than a trend. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 107

Design Marketing Websites B2B Ethics 107

Bannersnack

MARCH 18, 2024

12 minutes read You’re probably wondering what makes good design and how you can make banner ads that stand out. While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable. So, what are the elements of design?

Design 98

Design Banner Ads Banners Ads 98

BOP Design

JUNE 15, 2021

A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. A strong web design makes it easy to share the content.

Paid Search Agency 118

Paid Search Agency Design Marketing Websites Tips 118

DivvyHQ

MARCH 24, 2022

The quality of your content is one thing. In today's post, we're digging into the concept and practice of content design and wrapping it up with several tips to help you be a better content designer. How you present it to audiences is another.

Design 116

Design Content Tips Practices 116

Buffer

AUGUST 17, 2021

It’s the do-it-yourself design platform that has taken the world by storm, with more than 50 million people using it every month to create graphics and other visuals. You get the best of Canva’s design features and the best of Buffer’s social publishing features in one place.

Design 124

Design Content Social Media Custom Publishing 124

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. What Should Be Included in a Website Design System? Content + Image.

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Content Science Review

OCTOBER 24, 2023

Content design expert, Erica Jorgensen, explains what organizations can do to optimize their content design and achieve real results through content.

Design 52

Design Content Optimization Organization 52

RebelMouse

JANUARY 10, 2024

Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. This approach involves placing specific content and elements in a designated position on the screen, allowing them to remain visible as a user scrolls.

Positioning 85

Positioning Design Examples Practices 85

Content Standard

APRIL 6, 2022

And, in the digital world, frictionless design is table stakes. As owners of the customer experience, marketers are now challenged to craft interactions that marry both uncommonly compelling content and innovative experiential design. What is Narrative Design? How can we close that gap? How can we close that gap?

Design 104

Design Lead Ranking Content Paid Search Agency 104

BOP Design

AUGUST 21, 2023

Forms are a critical part of any B2B website design. But Bop Design is here to help! At Bop Design, 99% of the time the independent form we’re integrating with is a Gravity Form. When Embedding Works Let’s talk about a specific situation in which embedding a form might be the best choice for B2B website design.

Design 92

Design Marketing Websites B2B Tips 92

Biznology

MAY 16, 2018

For example, executives insist on reviewing branded content before it is published. To demonstrate that you’re done, you have to be able to show this working code doing what it was designed to do. Also, there is a popular myth in the software UX communities that documentation is unnecessary if the product is designed properly.

Design 163

Design Work Management Marketing Management Microsite 163

SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. How Does Design Impact Email Success? Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Content Marketing Institute

JANUARY 18, 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year. Continue reading →

Design 136

Design Trends Email Marketing Content Marketing 136

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

Content Marketing Institute

JUNE 22, 2023

Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages. SEO optimization goes far beyond keywords and meta tags. Continue reading →

SERP 137

SERP SEO Design Tips 137

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. While nostalgia is having a resurgence in design, it doesn’t apply to icons.

Design 119

Design B2B Paid Search Agency Copyright 119

SmartBrief - Marketing

MARCH 4, 2024

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. While design is important from a branding perspective, content is still king.

Newsletter 91

Newsletter Template Email Marketing Design 91

Stevens & Tate

FEBRUARY 1, 2022

You want to make sure that your website looks and feels the way that you imagined it would, while also having incredible content that attracts customers and keeps them coming back for more. There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you.

Design 138

Design Process Buyer Personas Marketing Websites 138

BOP Design

OCTOBER 26, 2021

B2B web designs can be lovely and enjoyable, but they should also be functional. In this brief article, we are going to share 5 B2B web design tips for lead generation. Create a Clear Flow in Your Design. Cluttered or crowded website designs are distracting and ultimately, unappealing. Use Design to Guide the Prospect.

Lead Generation 120

Lead Generation Design Generation Tips 120

Spiralytics

FEBRUARY 1, 2023

Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. Knowing the ins and outs of user experience , our web design team has created a list of dos and don’ts of mobile UX design. This is what we call bad UX design.

Design 115

Design Practices Mobile Marketing Best Practices 115