SendX

FEBRUARY 26, 2021

Email marketing is just as relevant in the finance industry as it is in any other industry. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Well, now it’s a great time to send them a piece of content on ways to legally lower their business taxes. The answer is a resounding yes.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

SendX

DECEMBER 7, 2020

Your content is too vague for your audience. HELPFUL TIPS: Relevancy: Only send relevant and targeted information - statistics show that 56% of people unsubscribe due to receiving content irrelevant to them (Campaign Monitor 2020). For example, you can insert subscriber's names, locations, or other dynamic content.

Email Marketing 218

Email Marketing Work Management Marketing Management Open Rate 218

Webbiquity

OCTOBER 29, 2019

Marketing automation software enables you to effectively segment and manage large email lists. It can help you promote specific products or services, announce new launches, or showcase valuable content. Though set-up is rather involved, once you have your lists segmented and your messages created, the sending is automatic.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Hubspot

AUGUST 11, 2020

As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. This increases the impact ads have on audiences.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

SendX

JULY 6, 2021

Email marketing has remained 40 times more powerful through these challenges in getting clients and delivering a brand's message across to potential customers than Instagram , Twitter, and Facebook at the least cost. It's about creating content that is specifically relevant and tailored to them. It also reduces spam.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

Email marketing has remained 40 times more powerful through these challenges in getting clients and delivering a brand's message across to potential customers than Instagram , Twitter, and Facebook at the least cost. It's about creating content that is specifically relevant and tailored to them. It also reduces spam.

Template 195

Template Email Marketing Tips Brand Identity 195

Spiralytics

JANUARY 29, 2023

Microtargeting is often done with data gathered from social media platforms like Facebook or Twitter. This information gives brands a better picture of who their audience is so that they can create engaging content that speaks directly to those people’s needs.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Convince & Convert

OCTOBER 5, 2011

When I set up my profile and started connecting with friends, I noticed something: Circling friends in Google+ feels a lot like segmenting email subscribers. Humorous Google Plus Circles from www.happyplace.com Circles holds potential for email and content marketers with its unlimited targeting capabilities. First Impressions Matter.

Segmentation 117

Segmentation Google Autoresponders Ideal Customer Profiles 117

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 92

Analysis Marketing AI Examples SWOT 92

SocialPilot

MARCH 11, 2024

This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. By automating this process, AI saves marketers valuable time and resources that would otherwise be spent on manual searches.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Top Rank Marketing

DECEMBER 29, 2023

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

Paid Search Agency 105

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 105

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. Choose what narrative you want to build and follow it through in all your communications.

Work Management 112

Work Management Marketing AI Brand Identity Branding 112

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions.

Paid Content 138

Paid Content Paid Social Agency Social Media Webinar Metrics 138

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Content Generation Content generation: the most common use case of AI in marketing.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sprout Social

JUNE 26, 2023

This means, when they process customer experience data they can dig into audience demographics, interests, trending topics and other factors to provide increasingly accurate insights over time. An example of this is how Spotify uses machine learning to improve content recommendations.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

Sana Commerce

FEBRUARY 21, 2023

The content delivered is segment-specific and depends on who your client is, where they work, their position, their intentions and preferences. Making relevance an attractive trait in information. When content is personalized, people feel that they have a certain amount of control over what they’re interacting with.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. This is where understanding your target audience is so important.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient.

Social Media 100

Social Media Features Media Curation 100

Top Rank Marketing

AUGUST 18, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Linkedin 88

Linkedin B2B Marketing B2B Social Marketing 88

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

seo.co

APRIL 19, 2023

By adhering to these foundational principles, you’ll not only increase your chances of getting seen, but you’ll also demonstrate your knowledge of marketing fundamentals: Demographic targeting. The better you understand the demographic, and the more finely tuned your strategy is, the more effective it’s going to be.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

SocialPilot

MARCH 5, 2024

Engagement Engagement tracks the number of actions people make on your posted content. You can easily track the engagement metrics on your Facebook Meta Suite’s Insights page under the “ Content Overview ” section. More people engaging with your posts is evidence that your content is resonating with your users.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. User activity (both on and off Facebook), demographic data, profile details, and device information can all be determining factors in which users see a particular ad. Give Your Audience Relevant Ad Content.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Convince & Convert

MARCH 19, 2018

Each audience is unique, with its own set of interests, demographic segments, and preferences. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines. Furthermore, they can drastically improve your relevancy score.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

Convince & Convert

OCTOBER 2, 2015

By analyzing social insights and using them to target, predict, segment, and engage real-world consumers on social, Coca-Cola and Insightpool’s strategy turned social interaction into in-store customer action. Hyper-Segment Your Audience. Get more content like this, plus the very BEST marketing education, totally free.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The key is to take advantage of LinkedIn’s unique properties as a platform when you’re creating this content. Create and Publish Relevant and Engaging Content.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

seo.co

FEBRUARY 15, 2022

There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Biznology

DECEMBER 13, 2018

Social platforms like Twitter and Instagram embrace video content and it garners much more engagement and reach than other content types. It allows you to expand far past your organic reach and target consumer segments that mirror the interests and demographics of your current customers, resulting in more high-quality customers.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Sprout Social

JANUARY 11, 2024

If your brand awareness is high in a certain demographic but low in another, you’ve found a potential growth area. On the flip side, if a competitor is dominating a segment, it’s time to rethink your strategy there. With data from various channels, identify content types and peak engagement times.

Brand Identity 108

Brand Identity Branding Aggregators Marketing Analytics Tools 108

Martech Advisor

FEBRUARY 17, 2020

In an exclusive chat, Brian McNeill , Co-founder & COO, Stringr , said, "we are seeing growing interest in sponsored video content – particularly timely, relevant “edutainment” programming designed for YouTube. Interactive content gives users control. Bite-sized and short-form videos to gain traction.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

ClearVoice

JANUARY 7, 2020

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. After all, in the content world, it’s all about the eyeballs , right? Learn some ways to rise above the political advertising scrum with our content marketing strategy tips for election year.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

Hubspot

AUGUST 8, 2019

Behavioral marketing, however, is a robust method of gathering data on consumer behavior in order to segment and target audiences in a laser-like fashion. We'll also include examples of behavioral marketing segmentation, and statistics of its performance, to see if this method is right for you and your organization's marketing goals.

Paid Content 100

Paid Content Examples Marketing Budget Marketing Automation Services 100

Martech Advisor

JANUARY 6, 2020

Table of Contents. The use of social media channels has increased dramatically over the past few years to include users from every age group, gender, geography, and other demographics. You need to identify the right social network based on your audience demographics. What Is Real Estate Social Media Marketing?

Social Media 110

Social Media Social Marketing Practices Media 110

Sprout Social

FEBRUARY 1, 2024

Dutch Coffee Bros may notice a growing interest in unique flavor profiles and can use this data to innovate their product line and build a strong connection with existing and potential new market segments. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

Launch Marketing

JUNE 23, 2021

This includes where they are in the buyer’s journey, what their level of engagement is, what content they are consuming and their browsing behaviors. They appreciate consuming relevant content and information that helps them take the next step. That’s why 67% of businesses rely on CRM data to segment and target customers.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93