Content Demographics Relevance Segmentation 
The Point
AUGUST 27, 2019
is its ability to target specific audience demographics: job title, industry, etc. Non-Content Offers. LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.”
The Point
JULY 21, 2016
Ideally, a company investing in marketing automation should have a solid plan, including quantitative objectives and campaign workflows to address key audience segments, before the technology is even turned on. Lack of segmentation. However, few users take full advantage of segmentation. Launching lead scoring too soon.
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