Content, Demographics, Relevance and Segmentation

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. High relevance is important because these individuals are likely to have more expertise in their topic. Key measures of influence .

Marketing Management

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies

Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

NOVEMBER 2, 2017

Alistair Wheate , Head of Influencer Marketing Solutions at Onalytica – How you can identify and segment your influencers using keywords. This left them with totally invaluable content that did nothing for their brand – what seemed like a total loss at the time. Aim for content that has long term value.

Work Management

Work Management Paid Search Agency Advertising Agencies Marketing Management

B2B Marketing Zone

Onalytica B2B

Influencer Marketing: How to Identify Your Target Influencers

Key Takeaways From our Influencer Marketing Huddle Workshop

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