Content Demographics Relevance Segmentation 
KoMarketing Associates
JULY 22, 2020
Generally, I recommend starting with using matched audiences for targeting the LinkedIn members on your list directly in order to maximize your budget and ensure you are interacting with the most relevant companies and individuals. Specific Target Audience Segmentation. Exclusions for LinkedIn Advertising. Lead Evaluation.
KoMarketing Associates
APRIL 24, 2018
Consumers are more than just their demographics suggest, and are most receptive to ads that are relevant to them and their interests so behavioral targeting done right can go a long way. How can marketers improve their online targeting efforts? Personalization is key. About Bethany Gostanian.
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KoMarketing Associates
OCTOBER 15, 2019
LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. With LinkedIn advertising, marketers are able to see the demographics of the users that are seeing and interacting with their campaigns. Image from Sprout Social.
KoMarketing Associates
JANUARY 21, 2020
In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. This way, you’ll have a clear vision for your strategy and won’t be left creating content on the fly. . Audience Segmentation. Stories can be used both organically and as a component of social media advertising. Final Thoughts.
KoMarketing Associates
OCTOBER 23, 2018
This is due to statistics, and how statistical relevance is calculated. Begin by segmenting your users – by device, by referrer, and by location for starters. We need to be as careful about “random acts of testing” as we are about random acts of content. Now, is speeding up your site going to double your conversion rates?
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