Cintell

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Why Personas Fail

Cintell

When they are little more than a demographic profile. There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

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5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

While the spirit of this free content is celebrated, the results are shallow persona insights that do not serve as a reliable bedrock upon which to make decisions. Be wary of segmentation hazards when doing your own research. Zombie segments – it’s not just that they are strategically brain dead, it’s that they want your brain.

Research 100
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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

A buyer persona is a fictional person that represents a key segment of your audience. Your buyer personas will inform social advertisements that allow you to find customers based on their demographics and interests. Email subscribers – use segmentation to inform potential personas. What is a buyer persona?