Biznology

MAY 9, 2012

The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. Experian Hitwise.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

MARCH 29, 2019

More than 60% of businesses are investing in content marketing. Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Unfortunately, many marketers still don’t use content marketing strategically. Build Solid Buyer Personas.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Biznology

DECEMBER 13, 2018

Social platforms like Twitter and Instagram embrace video content and it garners much more engagement and reach than other content types. It allows you to expand far past your organic reach and target consumer segments that mirror the interests and demographics of your current customers, resulting in more high-quality customers.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Biznology

FEBRUARY 19, 2020

Besides including demographic information in your character, delve into how their needs change based on the touchpoints they encounter or the avenues through which they reach your business. There are several reasons why you might need to update your customer personas for maximum relevance. Make the characters so rich and detailed.

Buyer Personas 104

Buyer Personas Business Touchpoints Paid Search Agency 104

Biznology

DECEMBER 9, 2016

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Use visual content, and make the story speak to your audience. The great part about social media is you can cross-post content from one forum to another. Use your CRM to sort and segment your customer base.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JANUARY 5, 2015

That’s a good thing, and by enhancing this accurate list with other demographic data, the opportunity for profiling and segmentation is dramatically enhanced. Not segmenting the registration list creatively. Other demographic data from an enhanced registration list. Analysis by titles. Combinations of the above.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Biznology

MARCH 20, 2018

The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. Think about it: these are the people you dream of sharing your content, announcing your news, talking about your brand and reviewing your products.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199