Act-On

OCTOBER 2, 2023

With a solid automation strategy, you can set up technical integrations, customer segments, and personalized campaigns once, and then deploy them repeatedly to drive results with minimal manual effort. You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

SEPTEMBER 25, 2023

Content marketers can determine what kinds of case studies resonate, and produce more of them. Buyer personas usually include things like: Fictionalized name and biography Demographics (gender, location, job title, experience level, etc.) Confirmed the lead is actually employed at a relevant company?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

SEPTEMBER 28, 2023

Creating segments and building out the automation with conditional logic is easy and intuitive,” says Butler. By developing accurate, actionable lead and customer scoring programs based on demographics, “firmographics,” and behaviors, you can better understand each contact’s position in the buying journey. Here’s one to consider.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200