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Demystifying data driven advertising

Choozle

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

Native Ads : Ads that are integrated into the content and design of an app or mobile website, making them less intrusive. Social Media Marketing : Utilizing social media platforms that are popular on mobile devices. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers.