Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 323

Analysis Top of Funnel Work Management Lead Scoring 323

sagefrog

APRIL 16, 2024

Providing the right information and support at each stage can guide potential customers toward purchasing and ultimately improve your sales success. For instance, during the awareness stage, providing educational content can help attract and engage potential customers. Foundational research plays a crucial role in this process.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Webbiquity

MARCH 10, 2020

Here are several types of content that can help you do just that. No other type of content enable you to deliver as much information, as quickly, and with such a high level of engagement. But when it comes to generating conversions, tailoring your explainer to your specific persona or demographic is key. Explainer Videos.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Content Marketing Institute

MAY 4, 2018

Sales teams push back on content development to ensure that individual customers are treated as partners rather than demographic targets. Sales pushes back on content development to ensure that customers are treated as partners. Why are B2B enterprises reluctant to invest in a strategic approach to content?

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

Martech

FEBRUARY 22, 2024

Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content. It also means diving deeper into specific demographics by segmenting already niche markets.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas.

Demographics 117

Demographics Startups Customer Surveys Tactics 117

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Demographic information. In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. The good news is, paid social advertising can be very targeted.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. What do they care about?

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

ANNUITAS

FEBRUARY 3, 2022

Yes, Millennials are well established as decision makers in B2B companies, and even if not the decision maker, research shows that others are highly likely to seek a Millennial’s input. If you’re in the “unaware” stage, it’s time to do your research. Step 1: Research your buyers to understand their differences.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Heinz Marketing

APRIL 19, 2024

In fact, research shows that it costs five times more to acquire a new customer than to keep a current one. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior. The Power of Content Marketing Helpful content is a cornerstone of customer retention.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. At one point defining audiences simply by demographics was enough, however, times have changed…. This is a great opportunity for you to try out some new marketing research tools — for free.

Budget Programs 83

Budget Programs Research Trends Tools 83

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. Provide Journeys of Self-Education. So how can you accommodate this need?

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Salesforce Marketing Cloud

JANUARY 4, 2024

And according to our research , email is still an extremely popular form of messaging. Table of contents What is drip marketing? Content is pre-written or dynamic, based on the maturity of the company using drip marketing. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The trick here is to only include information that’s actually important to know.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. By leveraging buyer personas, your marketing messaging, content and sales and marketing efforts can be approached with an understanding of the buyer’s context and perspective. Educational topics of interest.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Go Beyond SEO

APRIL 23, 2024

Develop compelling content marketing campaigns to establish your expertise and generate leads. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking. Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

ClearVoice

SEPTEMBER 22, 2023

Now, in this relentless race of innovation, financial institutions find themselves on the edge, feverishly ramping up their content strategies. They’re not just aiming to inform, but to dazzle, captivate, and seize the undivided attention of their audience. Doing so helps ensure you have a consistent and timely flow of content.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

ClearVoice

JULY 17, 2023

Then you need to know what mistakes to avoid in content marketing for finance. Too often, finance blog posts and videos provide only general information that doesn’t address client pain points. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them. Other marketers agree.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

Predictive Response

MARCH 22, 2019

Higher education is one of the biggest industries in the US today. Research the audience of prospective followers and students you want to reach. Determine the demographics (age range, gender, location, and even specific interests) of the target audience you want to reach with your higher education institution.

Education 40

Education Ad Building Social Media Newsletter 40

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Scoop.it

AUGUST 2, 2022

Beautiful imagery and video content might be useful, but there is a reason why content is king. 2022 is already changing the way marketers and creators utilize content for their websites. Let’s take a look at some of the top rules for planning and writing content on your website. Plan Your Content Out Ahead of Time.

Rules 64

Rules Planning Content Correlation 64

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. How many times have you created marketing content based on what you think is true rather than what you know is true? Our sales strategy starts with market research.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Heinz Marketing

FEBRUARY 17, 2023

You will need to spend more of your time and energy generating demand rather than capturing it; creating educational content and positioning yourself as a thought leader rather than developing promotional content. When it comes to healthcare b2b marketing content, less is more.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Champion Communications

AUGUST 8, 2023

Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” B2B buying is hard.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” B2B buying is hard.

PR 62

PR Buy Buyer Personas Case Study 62

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Go deeper than demographics and even firmographics. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Heinz Marketing

APRIL 20, 2023

Types of Customer Purchase Intent Different types of intent inform where the prospect currently is in their customer journey, and therefore, different types of intent are in different stages of the marketing funnel. Informational intent is in the Awareness stage of the customer journey, and therefore top funnel.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

Anyword

JULY 26, 2022

Improve conversion rates with highly-focused content. (In Target market involves factors such as location, age, gender, income, education, etc. While customer personas include all of this information as well, they go a step further. What seperates two different people who may share some of the same basic demographic factors?

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98

Valasys

APRIL 15, 2024

This targeted approach nurtures leads by providing relevant information and valuable content at the right intervals. They allow businesses to deliver targeted content based on a recipient’s specific interests, behavior, and position within the sales funnel.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Brandwatch Marketing

OCTOBER 31, 2023

You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. It is best to gather as much information as possible, and to not fall into thinking details are irrelevant. It helps to have personas so you can visualize a human rather than aiming for an abstract idea.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

The Lead Agency

DECEMBER 9, 2020

This means going further than demographics to get a real sense of who your buyer is and what drives them. A buyer persona is a research-based profile that depicts a target customer. The buyer persona will outline certain features of the target audience, such as their demographics, behaviours, lifestyle, motivations, and challenges.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Brandwatch Marketing

OCTOBER 31, 2023

You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. It is best to gather as much information as possible, and to not fall into thinking details are irrelevant. It helps to have personas so you can visualize a human rather than aiming for an abstract idea.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95