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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. Improved Customer Engagement: Utilizing these data points enables businesses to engage with prospects in a more meaningful and relevant manner.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? You can use that nonaction for a trigger email and to kick off a campaign. Here’s a few ideas: Segmented product recommendations.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

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The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns

Launch Marketing

Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. Solidify Audience Segments Before diving into drip campaigns, it is important to segment your audience. While the content offered is important, so is the email design.

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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Image: Segment.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Craft educational content for each of those stages.

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How to Get the Most Out of Triggered Emails

Sharpspring

But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. What are Triggered Emails? Quick Tips for Success With Triggered Emails.