Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Vidyard

APRIL 8, 2021

If you want to stay relevant, then knowing what your colleagues and competitors are doing is key. Sales Reps Are Creating and Sharing More Content. That’s where user-generated content creation came into play. The value that video brings to businesses—both B2B and B2C—is only increasing.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Get it Free Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

DECEMBER 17, 2019

Contents 1. What’s the Difference Between How-To, Explainer, and Demo Videos? Here’s an example from Kraft Foods’ official YouTube channel: What’s the Difference Between How-To, Explainer, and Demo Videos? Businesses usually create video tutorials that are relevant to their industry or product category.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

FEBRUARY 28, 2018

Presentations and demos – Crucially important and making sure you’re conveying the right message to the right people in the organization is pivotal to moving the deal forward. Create shared video libraries – Create playlists of related content for your customers to engage with. appeared first on Vidyard.

Video Marketing 94

Video Marketing Ads Sales Cycle Deliverability 94

Vidyard

APRIL 8, 2021

If you want to stay relevant, then knowing what your colleagues and competitors are doing is key. That’s where user-generated content creation came into play. The value that video brings to businesses—both B2B and B2C—is only increasing. Our video for sales benchmarks infographic has quick hits for you.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Vidyard

APRIL 30, 2021

Show a quick demo of your product. Contents 1. Relevant Article, Comment, or Post ‘Hover’ 2.4 Relevant Article, Comment, or Post ‘Hover’ 2.4 Sharing a Content Asset, Article, or Blog Post 2.10 Relevant Article, Comment, or Post ‘Hover’. Sharing a Content Asset, Article, or Blog Post.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

JUNE 15, 2020

Contents 1. Keep Deals Moving with Micro-Demos 2.6 And whereas email tracking only notifies you that the prospect opened your email, video tracking shows how much of the content the viewer watched and what parts they skipped. With micro-demos, less really is more. Grab Prospects’ Attention 1.1 Break Through Inboxes 1.2

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Vidyard

DECEMBER 10, 2020

Explore the 2020 winners by category below: Video Marketing Awards Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Vidyard

SEPTEMBER 14, 2021

Contents 1. Playlists are an excellent tool for utilizing previously made content, saving time, and scaling it for personalized use. Video selling is a positive way to overcome the coldness of text-based emails with hyper-relevant content. But what about all that other content you’ve made? Webcam Videos 2.2

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

APRIL 19, 2021

Contents 1. Sales teams across the globe have embraced remote selling and have quickly adapted to using video for sales calls, team meetings, demo videos , and even virtual conferences and events. People are coming to us with relevant experience from all parts of the sales world, and we’re capitalizing on that.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Vidyard

MAY 3, 2022

Businesses are putting the power of personalized video messaging and custom video demos into the hands of more Account Executives, Sales Development Reps, and Sales Engineers,” said Michael Litt, co-founder and CEO at Vidyard.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

OCTOBER 9, 2014

Before they request a demo. Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? 65-90% of the buying process happens before a prospect even raises their hand. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

APRIL 15, 2016

The best content in your marketing toolkit. If you needed to find a demo video you put together two years ago for a product that is undergoing a huge UI change, can you find it? Here are some tips on how to keep your video content as beautifully organized and easily referenced as a small-town library. Product Demo.

Top of Funnel 50

Top of Funnel Organization Video Marketing Marketing Management 50

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. Knowing how content is consumed can help you understand how to create better content. Contents 1. Company Onboarding Videos 1.2

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Determine what your video content will accomplish (and for whom). Entertaining?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

AUGUST 15, 2017

From Developing a Video Content Plan to Generating Leads with Video to Crushing Your Next Product Launch , there’s something for every aspect of your marketing organization. In Developing a Video Strategy , we explore how to develop a plan for video content creation, distribution and measurement that aligns with your business goals.

Top of Funnel 73

Top of Funnel Video Marketing Planning B2B Thought Leadership 73

Vidyard

JULY 8, 2021

Demo videos are the solution for growing B2B software companies when scaling their enterprise sales teams and, in particular, their technical sales teams. Due to the varied role, Solutions Consultants must be able to walk a prospect through a product demo, discuss in-depth challenges and scope solutions to those challenges.

Sales Cycle 140

Sales Cycle Video Marketing Peer-to-peer B2B Sales 140

Vidyard

APRIL 30, 2021

The beauty of sales prospecting with video is that in just under two minutes , you can: Catch a prospect’s attention by emailing a video personalized made just for them Help put a face to a name and show who you are Quickly cut to the core of how you can help a prospect with a pain point Show a quick demo of your product Video Prospect Like a Pro.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

MAY 23, 2017

One of the keys to a successful sales team today is understanding as much as you can about your prospective buyers’ interests so you can send them tailored messaging and get a relevant and timely conversation started. You can also use videos in your sales process by creating playlists of custom content or existing video content.

Video Marketing 80

Video Marketing Analytics Marketing Automation Services Webinar Metrics 80

Vidyard

OCTOBER 3, 2018

A video library is an owned video channel that brands can use to manage all of their video content. Video libraries allow users to do things like manage privacy and permissions, easily update videos, and group like content together. The video can be played in-line alongside the rest of your awesome content on the page.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

NOVEMBER 7, 2017

Make sure that you’re sharing the relevant information that a customer wants to see while still remaining a part of that shot. Chances are your marketing team is creating all kinds of great content that you can leverage throughout the sales cycle. Create playlists of related content for your customers to engage with.

Video Marketing 64

Video Marketing Sales Cycle Deliverability Marketing Management 64

Vidyard

APRIL 4, 2018

A two-day affair filled with exceptional content and interesting perspectives, it brought to light some seismic shifts that are occurring in how we approach B2B marketing and why there’s never been a better time to be in sales. In this new paradigm, video content is a premium currency. Putting it All in Focus.

Top of Funnel 77

Top of Funnel Video Marketing Storytelling B2B Sales 77

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

APRIL 30, 2021

The beauty of sales prospecting with video is that in just under two minutes , you can: Catch a prospect’s attention by emailing a video personalized made just for them Help put a face to a name and show who you are Quickly cut to the core of how you can help a prospect with a pain point Show a quick demo of your product Video Prospect Like a Pro.

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Vidyard

OCTOBER 3, 2018

A video library is an owned video channel that brands can use to manage all of their video content. Video libraries allow users to do things like manage privacy and permissions, easily update videos, and group like content together. Your video library can serve as a central source of truth for video in your organization.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JUNE 13, 2017

My name is Tyler, and in this Chalk Talk we’ll discuss how you can use personalized video content throughout your ABM programs to help you cut through the noise and turn more targeted accounts into paying customers. And how do you create a sense of urgency for an account that may not think that they’re ready for a demo?

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

Vidyard

APRIL 18, 2017

The videos that are used to do this are: Share Marketing Content. Use Content from the Web. In this case, the biggest things to keep in mind are: Make sure the content is hyper-relevant – encourage your reps to keep their own, detailed notes on various leads and consume content in areas they’re familiar with!

Sales Management 88

Sales Management Top of Funnel Creativity Video Marketing 88

Vidyard

JULY 17, 2015

Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. Getting information on how long a viewer watches your video can give you insights on whether the viewer is interested in the content.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

MARCH 15, 2021

Contents 1. In the shot with the whiteboard, there was a space to personalize the company name and change the three key takeaway bullets to make them relevant to that company. Compared to campaigns featuring generic thumbnails and unpersonalized content, our personalized video campaigns have produced excellent results.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

OCTOBER 27, 2019

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1. Measurable.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

APRIL 19, 2021

Contents 1. Sales teams across the globe have embraced remote selling and have quickly adapted to using video for sales calls, team meetings, demo videos , and even virtual conferences and events. People are coming to us with relevant experience from all parts of the sales world, and we’re capitalizing on that.

Top of Funnel 65

Top of Funnel Tips Work Management Cold Calling 65

Vidyard

AUGUST 10, 2016

Your audience wants more live content. Not only that, they’re also dying for content that’s authentic, something less fabricated than a meticulously planned out video set. In the case of a personal demo with a sales rep, “audience members” can tailor the direction of the conversation and choose where to dive deeper.

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

Vidyard

SEPTEMBER 3, 2015

which is why SMBs often need to be scrappy and budget-savvy when it comes to creating video content. You’ll also hear from industry experts on how to track customer video views right in Salesforce so your sales reps can gain insight into your prospects’ digital behavior and have more relevant sales conversations.

Communities 95

Communities B2B Sales Video Marketing Conference 95

Vidyard

OCTOBER 28, 2022

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Would it be fair to take 30 seconds now to see if this is something that’s relevant to you? Ask your prospect to forward on to the relevant parties. That’s why we’re here to make things a little easier for you.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125