KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. But, for some reason, the content just isn’t being found organically. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

MAY 21, 2019

These long tail keywords may not get as many searches but they are more relevant and likely less competitive. In fact, just the other day in analyzing this report, we found two terms the SEO team wasn’t targeting and were able to create and adjust our content to capture those searches. Write for the Funnel. Optimize for the Next Step.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? Take lead generation, for example. There is no one answer.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

OCTOBER 15, 2015

Depending on your business, a low-commitment action might include reading a blog post, watching an informational video, registering for a webinar, subscribing to an email list or providing small bits of personal data in exchange for access to exclusive content. Sure, the info is largely relevant to the Canva platform.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers. SEO Success

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JANUARY 15, 2019

To learn more, we spoke to Julie Neumann , former head of content and brand marketing at TrustRadius for additional insight. I need to understand if the cons are large enough to dismiss the solution from consideration, not relevant to my use case, or small enough to not be a problem. First, take control of your review presence.

Consulting 121

Consulting B2B Marketing B2B Case Studies 121

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

MAY 27, 2020

It is important to evaluate the relevancy the callouts have to new campaigns, content or applicable to show at any time of the day. Schedule A Demo. Watch Live Demo. Here are 20 callouts that will set your content asset ads apart from your competitors: 1. Not really. Rapid Implementation. Reduce Downtime.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. The above stat offers two different valuable nuggets of information for B2B tech content marketers. Market to Millennials.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

JULY 14, 2015

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Each of these visits and interactions with the brand builds awareness among the customer base.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Branding 120

KoMarketing Associates

AUGUST 3, 2017

However, we have seen significant brand awareness and audience reach through digital strategies like content marketing and social media. You simply have to create content and ads that are of interest to your target audience , no matter where you find them. Another major difference is voice. A Focus In-Person Events.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120