Industrial Marketing Today
MAY 5, 2010
The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.
Industrial Marketing Today
DECEMBER 7, 2010
Content is what drives the lead nurturing engine. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. How do you nurture leads? Lead nurturing and its best practices is a vast subject.
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Industrial Marketing Today
JUNE 15, 2010
The client’s engineering team created Flash demos of their software, which we incorporated into the new site. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. This white paper aims to change that perception of them.
Industrial Marketing Today
JULY 23, 2010
Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.
Industrial Marketing Today
OCTOBER 10, 2011
One of the big draws of inbound marketing with content is that it helps a website get found early and often by its target audience. Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. After all, why would you create a site that no one can find?
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