ANNUITAS

MARCH 8, 2022

People use chat tools for all sorts of reasons: to get their questions answered, ask about pricing and demos, solve a problem, speak to a representative, and more. To be successful here, your tool must be tied back to a strategy, a content model, and a lead management framework. Yes, a late-stage user probably does want to book a demo.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

JUNE 25, 2020

Companies (and growth leaders) who successfully align their people, processes, content, and technology around the customer journey deliver up to 10 times more sales growth * than organizations who do not unite all of these elements. Optimize digital channels to ensure they are personalized, timely and relevant.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

JANUARY 4, 2012

I receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better. When you begin the conversation, “can I show you a demo,” you’re showing that it’s about you, not them. Ensure your content is more about them and less about you.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100