Act-On

NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? Customer needs are a moving target, and so are personas.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Keep them engaged with more content, and add a few points to their score every time they engage. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Then send targeted content to them based on the data, to encourage related purchases. If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Act-On

DECEMBER 8, 2023

Gather all relevant assets that need to migrate in order to continue your existing nurture programs. One of the biggest sources of migration pain is making sure your marketing content comes over too. This process should be simple so that your team can quickly re-create the relevant assets. Gather media assets and images.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

MARCH 1, 2024

How marketing can help sales nurture prospects to create opportunities Relevance to your audience’s needs, aligning it with your lead nurture efforts, and following up effectively are critical areas of focus when building a marketing pipeline, according to Jeff. “If He explains that it’s important to understand need and intent early.

Lead Ranking 130

Lead Ranking Lead Scoring Paid Search Agency Marketing Automation Services 130

Act-On

FEBRUARY 6, 2024

Gather all relevant assets that need to migrate in order to continue your existing nurture programs. One of the biggest sources of migration pain is making sure your marketing content comes over too. This process should be simple so that your team can quickly re-create the relevant assets. Gather media assets and images.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

OCTOBER 6, 2023

If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing. The reminder can allow your new lead enough time to get to her desk for your demo, reschedule the call, or seek a webinar recording, if she has to miss a live session.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187