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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content. Photo by Marvin Meyer on Unsplash.

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How to personalize content using sales enablement

Seismic

Chances are, it stood out because the content was personalized for you and your organization. Content personalization isn’t unique to that isolated experience. Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. Think about the best presentation or pitch you’ve ever received.

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: $100/$360/$680 per month.

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The Intelligent Inbound Podcast: Lessons Learned from a Revenue Leader Turned SaaS Co-Founder

SmartBug Media

That means meaningful, relevant conversations with the people knocking on her door and vice versa. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. There’s a whole group of people.

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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

In interviews and content, they stressed goals like: “building trust in society” and “solving important problems.” Finally, validate personas with relevant stakeholders. presentations, demos, videos, mockups, microsites, etc.). For example, one customer was interested in a solution for employee and client engagement.

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Creating Targeted B2B Content with Account Based Marketing

Vidyard

Before they request a demo. Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? 65-90% of the buying process happens before a prospect even raises their hand. Okay, phew!

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.