ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. After a demo, usually people are at least a bit less skeptical.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Hubspot

JUNE 28, 2017

Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. That content is evergreen, and we thought, "Hey, maybe we should focus on that when we launch something new.". This is the story of that product -- and how we shifted our content strategy playbook for it. The Hypothesis.

Paid Search Agency 70

Paid Search Agency Hubspot Product Best Practices 70

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Tell visitors exactly what you want them to do next, whether signing up for a free trial, scheduling a demo, or subscribing to your newsletter.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Hubspot

DECEMBER 1, 2020

For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. Whenever brands come to me with this issue, I give them the same answer: Focus on customer-centric content, and you'll achieve outstanding customer-centric growth. Traffic generates demos and trials ?

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

SmartBug Media

MARCH 25, 2020

From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. In 2024, video content will make up for 82% of the internet traffic. More than 78% of viewers consume video content every week , and 55% of them engage every day.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

MARCH 27, 2023

According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. More website traffic means more customers, and therefore more opportunities to sell your services online. Pro tip: HubSpot’s Ultimate Guide to SEO in 2023 will help you get started with — or fine tune — your strategy.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Only B2B

DECEMBER 29, 2022

Instead of spending less on paid content marketing and advertising, B2B organizations are making the most of their budgets by concentrating their efforts on methods that naturally attract leads to their website. Content Marketing. The old saying “content is king” is still relevant today. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Hubspot

OCTOBER 26, 2020

Organic traffic. Organic traffic is one of the most important metrics to track for SEO. Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. How does organic traffic feed into those numbers?".

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SendX

MARCH 18, 2021

They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. Even if you don’t get the ban, your content can eventually just be filtered into the “spam” folder.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

Marketing AI 62

Marketing AI Webinar Metrics Co-Registration Trends 62

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. Marketing Automation is like your 24X7 assistant that tracks and guide prospect to conversion.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Sprout Social

OCTOBER 25, 2022

Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 130

Brand Identity Branding Marketing & Strategy Eye-Tracking 130

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. When you know what types of content you’ll be producing and for what specific goals, you’re ready to build your editorial calendar. What Is an Editorial Calendar?

Conversion 97

Conversion Youtube Hubspot Planning 97

ClearVoice

JULY 22, 2022

The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Alternatively, PPC landing pages or demo scheduling pages are usually written for the consideration or decision stages of the Buyer’s Journey. The Basics of Writing Website Copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Huptech Web

JANUARY 29, 2024

E-commеrcе еnablеs growth markеtеrs to еxpеrimеnt swiftly, considеring different strategies for continuous improvement and innovation that allow thеm to bе agilе, keeping them relevant and competitive. Traditional Marketing and Growth Marketing Traditional marketing has been used for decades.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

SmartBug Media

MARCH 24, 2022

With so much of the work we do focused on the early stages of the buyer’s journey, it’s critical to not simply create content and calls to action hoping that our customers will find their way through our journey. This can be a content offer like a guide, e-book, checklist, webinar recording, interactive quiz, or something else entirely.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Zoominfo

FEBRUARY 8, 2022

This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them. Get a Demo 2. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. Engagement with marketing content reached record levels.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. Technical marketing is therefore a necessary component of content strategy, in order to engage, attract, and delight a more technical audience. Technical Content Marketing.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. Web traffic remained mostly stable across all portals.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6. Include pricing options.

Template 69

Template CMS Development Examples Marketing Proposals 69

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. This information can help guide your marketing decisions to deliver more relevant communication with your leads.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

ClearVoice

FEBRUARY 17, 2019

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. In 2018 52% of web traffic was from mobile devices. In 2018 52% of web traffic was from mobile devices. One example is writing better content. That has changed though, in a big way.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

SalesIntel

MARCH 8, 2023

To stay ahead of the competition, you must have access to the most relevant consumer data. According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. People go online, read the content, hunt for solutions, and learn how to cope with their discomfort.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Hubspot

JULY 30, 2020

Usually, they'll have a form to download a free ebook, receive a demo, get a template, or something similar. They have to do with your ad goals and optimizing the content for audiences. You'll just have different things to look for — So instead of traffic being the number one priority, now it might be the number of shares or comments.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. Few marketing teams focus on getting more from existing traffic.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Strategic-IC

JUNE 19, 2018

How can you create video content that resonates with, and engages audiences? Why Video Content? With 82% of internet traffic projected to be video by 2020 ( IBM ), video has become an increasingly popular content format in B2B marketing. 7 Considerations When Creating Video Content. Relevancy is Everything.

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Hubspot

NOVEMBER 24, 2020

Analyze your customers’ behavior with marketing analytics with HubSpot CRM. Filter your best customers by separating them into categories with HubSpot’s Smart Lists , and send personalized emails to them. Did you know that 38% of people will stop engaging with a website if the content or layout is unattractive? How to fix it?

Paid Search Agency 101

Paid Search Agency eCommerce Customer Satisfaction Ad Frequency 101

Envy

JULY 31, 2017

PPC to amplify content marketing efforts. HubSpot platform to nurture contacts into MQLs. Aqua didn’t skip any steps when building their content strategy, and creating ‘pitch-perfect’ messaging was an essential first step. The HubSpot SEO optimization and keyword tools ensured all messaging was aligned with the strategy.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Case Study 84

Hubspot

OCTOBER 28, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

APRIL 21, 2020

Remember, your goal isn't site traffic — you want to drive downloads. Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. Create Content. Record a Demo. Launch a Dedicated Site or Page.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94