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Sales Lead Generation: 8 Tips to Sharpen Your Strategy

SnapApp

But finding leads that are truly sales-ready is actually very simple, and it doesn’t require additional marketing campaigns, new content, or complex tools. 8 Tips for Generating Qualified Leads. Marketers can then add those questions to their content and campaigns to capture prospect intelligence and qualify leads based on intent.

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Video Marketing How-To: Scoring Leads With Video

Vidyard

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Knowing whether someone made it to the end is powerful, especially for higher value content.

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How to use Video Marketing to Generate Leads

Vidyard

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

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Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns

Vidyard

downloadable ebooks with best practices and tips, and social promotion. Oracle learned that not all prospects are ready to get a demo from their sales team. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. Since videos were only approximately 2.5 And the same goes for you.

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Tips for Filling Sales Pipeline When Missing Quality Leads

DealSignal

When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. They’re more likely to want to get on the phone, schedule a demo or meeting, and ultimately convert. Can marketing help you find the right content? Collateral?

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Q&A Recap From Our 2020 Trends Webinar

Metadata

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. We used LinkedIn conversation ads last quarter and generated 100+ demo requests.

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25 Critical Marketing Automation Tips Every Marketer Should Know

Single Grain

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. Each program has its own strengths and weaknesses, so consider each offering carefully before moving forward: Oracle Marketing Cloud (formerly Eloqua).